SMS 2012: Summary of rules and etiquette for today’s Text Message Marketer

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In today’s environment more and more companies are recognizing the need for mobile presence and mobile engagement of clients. The only true way to bridge the gap between offline and the online worlds, remains SMS. That is why our team decided to create this summary of rules and etiquettes in one unified white paper.

Download our free white paper!

How to better build and serve your mobile community
Should your business have a policy about text messaging?
Learn about great customer engagement
How a client achieved 985% ROI
Tips on successful SMS campaigns and engagement

We are very proud that our technology is a key part of so many marketing campagins and helping businesses of all sizes communicate to their clients and customers. –KK

 

B2B Networking: Webinars, Events, and Trade shows May 15 2012

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I spend a lot of time attending trade shows and giving presentations. I find some of my most valuable information comes from the people I meet who know the mobile space.  Your B2B community values current “intelligence.” The more you can bring to the table, the better. Does your company do special presentations and webinars?  Will you be launching or sponsoring events?  This year, do you plan to walk any trade shows? Group Text messaging can be a great tool to use to let your business partners know when you will be giving a presentation, a webinar or a special event. There are many different ways mobile can be used to support your events.

During the recent G8 Young Summit, the chief way our platform was used to help so many young world leaders to vote for what matters to them.  I feel that ProTexting played an integral role in helping these leaders to make a difference in the world. Mobile Suveys and Voting can make a difference in your organization

Texting can be a great tool to use to promote a webinar that presents some high-level features of how your business works.  Use text messaging to remind your business partners about your next event.  The best way to leverage texting is to use it wisely.  For example, texting the attendees who have registered for your webinar two hours prior is a welcome reminder. If you think you would like to try mobile then get in touch with us and take advantage of our free trial. –KK

 

CTIA COVERAGE –New Orleans May 8-10 All Things Mobile—Ground Report

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It was great to be back in New Orleans an exciting city that stands for rebuilding from the ground floor.  What better place to take a look at all things Mobile: where we are now and where we are going.  The conference had more than 40,000 attendees and every square foot of the exhibition floor was full.  The attendees were wide ranging and from large corporations and consumer brands to small, boutique size investment banking businesses and wealth management firms. I felt that it was really amazing to see everyone so involved in how to utilize best practices in SMS and to look at the latest platforms.  With so many financial companies of course there was a lot of discussion focusing on mobile payments.  But there was a lot of thinking about how mobile is making history.  One of my favorite sessions was with Joe Kennedy CEO & President Pandora. He talked about the paradigm shift where mobile is moving forward the same way his company shifted from traditional channels in radio and music that had been glutted.  Pandora saw an opportunity to break through the clutter and seized the day. This same way of thinking can be applied to all of us in mobile and how we can spot new market opportunities and potential for growth.  What unmet need can your business serve?  You might want to check out some of our mobile products and services to see if there are ways we can work togetherYour next business opportunity might be from mobile and how well you integrate it with your current offerings.  If you haven’t tried mobile, here is your chance to explore what it can do.  –KK

Big Screen, Little Screen—your message needs to be tailored to fit the medium

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This isn’t TV, it’s texting. One text says it all.  Feel free to be clever and create.  Pique a little bit of curiosity. Write a headline that sells. Use photos, images, links and coupons that generously expand the message of your text. Your business or your clients are paying you to be creative. Create a message that is original and credible enough to fit with your brand.

Know your audience.  Study your audience.  Break them into groups and segments to further differentiate their needs and interests. Your text message must be powerful and meaningful to the receiver.

Give the gift that keeps giving. Offer something of great value so your text is welcomed as a gift. Give a gift that deepens your customer’s emotional connection to your brand.  Make your gift memorable.  –KK

Big Screen, Little Screen

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 Are you a marketing expert who wants to learn more about Mobile Marketing?  You can become an expert in mobile marketing and guide your business or your customers to create a winning mobile strategy that keeps costs low and rewards high.  Mobile phones are outpacing TV sets by over 3 to 1. The numbers speak for themselves.  Mobile marketing allows you to instantly be where your customers are. There is no closer connection to your customers than being able to reach them on their personal phone.  If you would like to try mobile marketing, now is a good time. We offer a free 7-Day Trial. There are a few simple principals that really are not so simple because people, even the best marketers, often forget them.  Stay tuned until tomorrow when we talk about why your message is so important.–KK