Last week we attended Mobile Marketer’s Mobile First Look 2014 summit. It is a great conference as it shows what the mobile marketing professionals are focusing on in 2014. Here is a quick summary of the biggest trends that everyone is betting on this year:
- Big Data Collection, Aggregation and Analysis – The sophisticated marketing teams and professionals are all about understanding what is really happening with their mobile marketing efforts. Connecting the dots is very important for a more targeted consumer engagement. Knowing the consumer behaviors and predicting patterns is what the marketing teams are focusing on. Segmenting and targeting with much more relevant messages is also a must as the mobile technologies offer more sophisticated capabilities.
- Mobile Wallets – One of the biggest trends for 2014 is mobile wallets. Most of what the discussion is about is the non-payment side of the mobile wallets which ties the circle for the user experience via the mobile channel. Apple Passbook and Google Wallet of course are the leading platforms here, which should come as no surprise.
- Beacons – In a nutshell, Bluetooth enabled small devices installed on premises. When the user installs an app connected to the beacons the technology knows when the customer is on location and can push relevant offers and alerts.
- Mobile is a big part of the Omni-channel planning – Mobile Engagement is no longer just about a single channel (SMS or Mobile App, Push..) Marketers are intelligently starting to place strategy behind how to make all the channels work together and connect them in a meaningful way for a better user experience.
- The Consumer Journey/Know your Consumer/Client – This goes in line with the Omni-channel experience. It is now about “How do we take the consumer on a journey?” It is not just about “Let me send them an SMS or Push”. Collecting end-user experiences and data points, marketers are looking to build a picture of “what this consumer has done in the past, visited, clicked, texted…” “And what can I do to make their experience more personal?”
- CRM – Integrating the results and data collection in one place. All of the large companies have existing large databases controlled by CRM admins. They are looking for integrating mobile results and data collection into those. That way they can really monitor the impact of a campaign and understand the consumer by building a more detailed profile.
- Push Notifications – Since many of the companies realize the strength of a mobile app, and have already invested millions in developing mobile apps and strategies behind them, they are now starting to embrace the push messaging within the mobile apps.
- Mobile as a Connective Tissue – The consumer is now on their mobile phone more than anything else. Marketers are realizing that MOBILE is not a side-office job. Now MOBILE is a leading initiative for the forward thinking enterprises. It is not the “marketing after thought” it is now the connective tissue of everything that is happening around the marketing efforts of our clients.
If you have identified any other Mobile Engagement trends for 2014 please share.
With fall just around the corner, more and more potential customers are attending sports events. Engaging the audience at a sporting event is potentially profitable, but difficult through conventional marketing strategies. SMS marketing is simply the most effective way to catch the attention of an audience and drive the engagement that will fuel future sales. The end of the fiscal year will soon arrive: for businesses that want to see a successful Q4, mobile marketing is always a smart move.
Text message marketing is well-suited to sporting events where some downtime separates each play. In between the action, the stadium can encourage spectators to participate in a mobile campaign. This can directly benefit the stadium or arena as well as pointing customer toward an important sponsor. Eager for a distraction to hold their attention as they wait, guests at sporting events are likely to engage with a mobile campaign. By opting in, these attendees become new potential leads, ready to hear more about products and services from the business to which they’ve reached out.
Mobile marketing for sports can also be a major asset to sports teams and companies themselves, keeping customers involved long after a game ends. With a well-maintained list of mobile contacts, a sports company can reach out to fans at any time, throughout the season and beyond. Almost everyone in the seats at a sports game reaches for his or her phone in between plays. Businesses at the forefront of today’s marketing trends with help from ProTexting will be the first thing those customers see. Contact our company today and learn how SMS marketing can help your business grow.
Now that we are back in New York City and have caught up with our daily routine, I wanted to share our experience at one of the best summits we have partnered with and participated in the last few months – Sage Summit 2013.
SageOne Entrepreneurs Connect
We were honored to have been invited to share our technology and expertise with the SageOne team. Both our teams, ProTexting and SageOne partnered on an event alongside with the Empact leadership, who helped organize and moderate the event.
The goal of the SageOne EntrepreneursConnect session was to provide new and existing entrepreneurs of all sizes with a panel of different expertise from Social Media to money management and Investment advice. Michael Simmons led the discussions in a great Empact-style “masterminds” session. From the beginning of the session Michael set the stage and asked participants to text-in their questions for the panel. This was an excellent way of getting the audience to participate from the get go and include them in the discussion. The format works really well in sparking interesting discussions and answering questions. In order to keep the audience involved and interested different Mobile engagement types (such as Mobile Surveys, Text-In-Question, and Text-To-Screen) were leveraged throughout the session. Initially the audience was asked to vote few times via texting, while the results tabulated on the main stage screen in real time. Then the results were used to spark interesting “mastermind” conversations.
The second interaction was designed specifically for the event. The questions the audience texted in were displayed on the screen by the main stage. The moderator would pick the ones he felt were relevant to the panel discussion, highlight them for the audience to see and address the panel. The list of questions kept growing as the sessions continued, as the audience could text in with questions at any time. This allowed the organizers to collect many more questions than they would have had with a traditional microphone Q&A. Later they would answer all the questions that came in.
Having met very interesting business leaders and entrepreneurs at our event, we then turned our attention to the rest of the Summit. We met many more interesting and inspiring people throughout the Summit’s 6-day stretch. Several of Sage’s managers inspired us with innovative thinking and great vision for the future of their product and of the amazing following they have created.
Aside from the networking and the business as usual I would like to talk about something that not too many people including me can talk about often. The rare moments when you get to truly connect with leaders in our community and have meaningful conversations about life experiences and heartfelt moments. Those are the moments that continue to inspire us, reinforce our ideas and give us wings.
I would like to congratulate the team at Sage and SageOne for attracting such a talented mix of people to their summit.