Texting by the numbers—Bingo!!
Bingo used to be seen as the fun part of church socials, but it has grown to be one of most popular pastimes in America. People love to play games that are part skill, part…
You and your personal mobile number: The last bastion of Privacy
If texting is the new email then more than ever people and businesses will ask for your personal mobile number. And for this reason, more people than ever are not disclosing their mobile number. Your…
Should your small business have a policy about text messaging?
With more small businesses using text messaging as a primary communication tool, should you have an official policy about using text messaging for marketing? We don’t want text messaging to be abused in the same…
Best Practices in mobile marketing for small businesses: when is texting a good idea?
Text messaging is one of the most effective communication tools available to businesses today. And yet, good judgment should be exercised when using texting as a marketing tool. Bottom Line: does your customer want to…
Today’s shoppers rely on mobile coupons
It is no secret that today’s shoppers rely on mobile coupons to the extent that they come to expect them. If your business is not offering mobile coupons, you could stand to lose customers and…
Comparison shopping: Location, Location, Location
When mobile users shop by location, they look for a location specific ad and when they see one, they will click on it. Surprise! The really smart shopper will conduct additional research looking for the…
Text messaging and the art of couponing
“According to the latest Mobile Audience Insights Report from JiWire,’ 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message,’ such as a…
Who uses text messaging?
It may come as no surprise that young adults, between the ages of 18 and 24, use text messaging more than any other demographic group. Another point of reference, non-whites, especially African Americans, text more…
Why Texting?
For the last fifteen years, we’ve been focusing on building our email lists. email was the most effective way to reach customers, and it still holds true today. But things have changed. email is no…
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