Short textual messages are the oldest form of mass mobile digital messaging, and it still holds a valuable position as one of the most used apps as well as a standard software component of every mobile device on the market. This is also the main advantage of SMS marketing strategy, as you don’t have to rely on recipients’ decision to install an app to communicate with them.
Therefore, it’s of paramount importance to use this powerful marketing channel to its full extent. Our current article is here to help you with 8 simple pieces of advice on how to write SMS marketing messages that will help you convert your subscribers to consumers.
Contact your target audience only when you have something of value to share with them. Messages you send to remind them of your existence could potentially cause a nuisance and force some of your subscribers to block you from future attempts to reach out.
According to research, it’s best to make the message as specific as you can, meaning, only reveal the most important information. For example, if you’re having a sale, let them know which articles are on sale, as well as the duration of the offer and the discount information for each article.
Your consumers come from various backgrounds, which means they communicate differently, use diverse slang forms, and don’t understand the same abbreviations. You don’t want people to understand LOL differently than it’s commonly known for.
Also, some people could understand such a form of communication as something a scammer or spammer would do, and you want to build trust with your audience.
Keep it short
Keep your content within one SMS because you don’t want the person who reads your content to doze off before reaching the end of your message. If you wish to deliver more information, it’s best if you hire a research paper writing service that could create a commercial version of data-based content and try with email strategy.
Segregate target groups
Your audience should be as segregated as possible, so you could target each consumer group most effectively. This means you should create different content for each group and deliver them as separate SMS messages. You don’t need to spend money on content that will offer men’s suits to a person that’s not remotely interested in buying one.
Add a call to action
Keep some character space free for a short CTA (Call to action) at the bottom of your message if you wish to provide that extra kick to make the message more compelling. A short “Call us now!” could be just what you need to get more bookings at your restaurant or hotel.
Calls to action prevent losing those recipients that like to postpone things, so giving them a nudge in the right direction is always helpful.
Don’t use graphics
As tempting as it might be, avoid sending multimedia content of any kind. Graphics like banners, gif clips, or videos require a broadband connection. It’s not recommendable to hope that everyone keeps their mobile data turned on at all times. Make sure you hang to the textual content, and if you want to outline a certain phrase just use capital letters. But don’t use all caps for the entire body or any piece of your content longer than a word or two.
There are amazing software solutions you could use to personalize your content and make it more attractive to the reader. For example, starting a message with the recipient’s name is a good way to form a stronger bond of trust with your consumers. It creates a sense of familiarity with your audience and makes them see you address your audience as persons, not only some random phone numbers you keep in your database.
Place a special offer
Give people a reason to keep receiving your messages by providing them with a little extra if they keep their subscription to your promotions. A promo code that provides a certain discount or a free article for each purchase could prove useful. It’s also good to mention this feature to all of your visitors so they would subscribe to your service and give you a larger pool of audience.
Mobile devices have become a more common piece of a personal accessory than wristwatches, which is why they are such a powerful tool for interaction with your consumers. As a standard app within every mobile device that requires no specific user engagement in terms of installation or resource consumption, they are the most secure road towards the recipients. These short tips should help you make the most of this platform if you use them right.
Alice Jones is a writer, providing professional writing services, and journalist. She is from San Francisco, CA. She graduated from the University of San Francisco and got a Master’s degree while offering assignment writing help to her colleagues to support her schooling. Alice concentrated on such topics as business, marketing, and freelance.