10 SMS Marketing Statistics You Should Know

SMS marketing, commonly referred to as text message marketing, does not fall short of its promise of bringing widespread awareness. Both big and small businesses can make use of such to reach a large number of people all across the globe at the same time. Text messaging can be an instant marketing tool if marketers only know how to use it according to the approach and requirements that their market mix needs and these statistics can help marketers make informed decisions when it comes to building and up-selling their brand. Here are 10 SMS Marketing Statistics you should know:

10 SMS Marketing Statistics You Should Know
  1. Based on forecasts in 2016, according to Text Local (2017), 48.7 million consumers will prefer to receive business or commerce-related texts by the year 2020. Such a number is relatively higher than its previous standpoint of 37.2 million in 2016. It can be inferred that SMS marketing proves to be one of the most rapidly growing advertising mediums.
  1. 66% of Americans check their phones on a habitual basis (Small Biz Trends, 2020). On average, they check their phones repetitively per day. Precisely, 160 times. These findings are parallel to the citations of Spangler (2018), wherein it was found that 39% of US consumers use their mobile phones at an excessive rate. Thirty-five percent of adults tagged their usage as “extremely or quite often” for engaging in business outside their usual working hours.
  1. From a sales standpoint, by Point Of Sale (2019), it was found that consumers redeem text-delivered coupons about ten times compared to other coupon types. Indeed, by employing SMS marketing, redemption rates can be observed at an all-time high.
  1. Conversions are rampant in SMS marketing as Mobit (2021) revealed that 50% of US consumers immediately decide on a purchase after receiving either a text message, a discount, or a QR code. Therefore, marketers who have not yet implemented this kind of marketing strategy into their bag of tricks might most likely be losing the opportunity for even higher sales and profit.
  1. Such public acceptance of SMS marketing is found valid, and this could be because of the fact that nine out of 10 people open their text messages right away (Mobile Monkey, 2021). With a comparative analysis, it can also be learned that SMS messaging wins over email messaging in terms of open rates.
  1. Omnisend (2021) saw that marketing campaigns in the form of SMS had a 10.63% click-through rate (CTR). While analytics may think CTRs are only deemed vanity metrics, they are considered as a response of your market towards your campaigns. CTR helps you in understanding your customers, and lower than 10% could indicate that you should improve the language you use to persuade your market to click and respond.
  1. SMS marketing has a proven response rate of 45% based on Marketing Profs (2019). Compared to email marketing with only 6%, the road to customer engagement is definitely through SMS. This might be because, as PC Mag (2020) had mentioned, texting is the preferred method of communication. In fact, 90% of mobile phone users open received texts within the first three minutes. All these mean that SMS marketing does not only allow you to promote your business through user-friendly mobile phones but also forge connections and relationships with your market mix.
  1. Unlike emails where spamming of messages has become rampant, SMS marketing messages have only about a 1% spam rate. SMS spam is any form of unsolicited or unwanted text messages sent. Luckily, since SMS marketing is an opt-in service, you may target the mix that is okay for them to be included in your market roster. You may include a section in your newsletter or upon customer registration that they can tick if they are okay with you sending them a message. This is not a problem since, from the same source, 75% of consumers do not mind receiving messages from a brand of preference and, in fact, feel like they benefit from it.
  1. Mobit (2020) sheds light on the fact that 90% of consumers enrolled in SMS marketing communities have had positive experiences. Consumers love the feeling of involvement, which can go a long way in maintaining customer loyalty and customer satisfaction. The more interactions you make with them, the more they get attached to your brand and reciprocate it with a purchase. These emphasize the underrated value of SMS marketing.
  1. However, only 13% of companies and organizations let consumers respond to their SMS channels (Learning Hub, 2021). Obviously, they are losing a lot of customer engagement opportunities which could potentially boost their traction and sales. Responding to customers makes them know that you see them and listen to their insights or sentiments. It could break your relationship cycle when you purposively put “automated text” or “do not reply” on your SMS marketing messages.

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