How Startups Should Implement Data-Driven SMS Marketing To Improve Conversion


In a competitive world where digital marketers try and break barriers in order to try and make their company the top-of-mind brand, there is always room for innovative marketing. Startups, for one, can benefit greatly from SMS marketing especially since this can help gather data. In fact, the way startups use their data allows for better understanding of consumer insights and therefore helps the firm come up with more effective and personalized marketing techniques that will convert potential customers to become loyal clients. The novelty of a startup in the industry means that understanding the landscape is vital to any decisions when it comes to marketing strategies, or even in creating products, for that matter.

 

How Startups Should Implement Data-Driven SMS Marketing To Improve Conversion

What exactly is SMS marketing?

SMS marketing is simply another way to reach customers. You might be familiar with those regular messages that you get notified about—the ones about discounts or new store locations. To put it simply,, SMS marketing makes use of SMS or text messaging to let receivers know if there are any promotions or updates that could maybe encourage them to make a purchase from the company. It’s quite a personal way to reach potential customers, and a handy one at that, too. Most people are on their phones anyway and so they are bound to check the messages at one point or another. It can be incredibly effective when used properly, especially when it’s data driven. So how exactly can startups make use of this?

  1. Know when to use SMS marketing.

How can you tell when to use SMS Marketing? One word: research. It’s shouldn’t be a surprise that research can help your SMS marketing to be more effective. Through research, you can get a better picture as to who your customers really are, and what exactly are the best ways to reach them. After all, while some parts of owning a business requires intuition, having enough information is vital when it comes to making informed decisions that would prevent losses. Research would also let you know how regularly you should be sending the text messages. Sending them too often can backfire and become regarded as spam texts, which would then defeat the its entire purpose.

  1. Use the correct keywords.

Gathering sufficient and accurate data would also enable companies to check SMS keywords that they can use in order to further enhance the messaging ads. There are plenty to choose from, although it goes without saying that you need to fit them to your product. Using the right keywords would help make the content a lot more precise and tailored to the products or services that your startup is offering. Moreover, it would also make sure that the words you’re using in the message are actually relevant and related to what you’re selling, which would lessen the likelihood of the text being read as a nuisance. And of course, if you consistently use popular and accurate keywords, you would be more likely to actually receive good results—which, in this case, would be the conversion of customers. 

  1. Brevity is king. 

Even if many are likely to be on their phones by the time you send them a message, who can be sure that they’ll actually read the entire spiel? After all, there are so many other things people could be doing on their phones—from watching videos and answering emails to playing games and shopping. This is why it’s so important to grab their attention from the get-go and keep it. Customers may decide not to bother reading a particular text once they see the length. As such, keeping things short and concise is the key to getting a hold of the potential customer’s attention. It also helps send the overall message and prevent any confusions or misunderstandings. Know exactly what you’re trying to say and make it as easy to read as possible; keep in mind that customers could easily click out of their inbox and proceed to go about their regular business. 

How Startups Should Implement Data-Driven SMS Marketing
  1. Remember that it’s a two-way channel.

Texts don’t just go from the company to the customer—it could easily flip the other way. It is something that can easily be forgotten when it comes to strategizing SMS marketing, but it can be quite useful. Messages don’t have to necessarily be restricted to giving updates about new products or talking about brand new store locations. You could actually utilize links and direct customers to your brand’s website, making everything as easily accessible as possible. There’s also the option of linking relevant contact email addresses in case the text receiver has any pressing questions or inquiries. You might also want to give customers the option to stop receiving SMS updates if you feel it’s necessary. But as long as you remember that this tool can become interactive, strategizing for SMS won’t be too much of a handful. 

  1. Make it exclusive.

If you’re planning to offer any promos or discounts through messages as incentives, be sure that these are exclusive. This would encourage non-SMS subscribers to ask to be updated through text. Otherwise, there wouldn’t be much of a point in giving out promos through text if everyone else has access. There’s a reason why they are incentives, after all. Of course, you should advertise these exclusive SMS promos through other channels so as to get the word out and let people know that your startup is in fact engaging through SMS marketing. You could highlight the exclusivity of those included in the SMS list in order to make it appear more appealing. And in coming up with these exclusive promos, try to make them worth it to encourage more customers to want to be a part of the text thread. 

The Power of SMS marketing

Startups should ultimately not shy away or be afraid of trying out SMS marketing. With the ever-growing competition in the startups space, using any form of help is bound to give you an advantage of sorts. And SMS marketing in particular is a helpful tool that could potentially aid in creating personal relationships with consumers, as it is a regular communication channel. As long as you’re able to utilize it in such a way that it remains meaningful and relevant to your valued customers, you could get a better position in the market and the consumer’s minds. After all, it has been widely acknowledged that the phone is a powerful device—why not make the most of it?

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