4 Great Ways SMS Marketing Can Be Used To Reduce Your Carbon Footprint

As you might already know, the climate situation is getting worse as time goes by. Sea levels are rising more quickly, the amount of ice being lost from the Antarctic ice sheet has increased by at least sixfold, and heat waves have set multiple temperature records, causing widespread fires in various countries. In light of this, taking action as early as now is crucial to avoid climate catastrophe.

Today, businesses in different industries have started contributing to this initiative by learning about their carbon emissions. Using a carbon intensity indicator (CII) and other carbon accounting tools, they calculate the amount of carbon emitted from their industrial operations. And the acquired data will serve as their basis for developing new strategies to help reduce their carbon footprint. 

SMS-Marketing-Reduce- Carbon-Footprint

One of these strategies is SMS marketing. And we’ll help you understand its purpose in carbon footprint reduction. But first, let’s get a clear overview of SMS marketing.

What is SMS Marketing? 

SMS marketing is a strategy that involves sending promotional or transactional messages using text messages (SMS) for marketing objectives. These messages aim to inform customers about time-sensitive deals, updates, and other alerts. 

SMS marketing plays a significant role in improving conversions for any business. It helps you build relationships with your customers without posing harm to the environment. We’ll take a closer look at how SMS became a sustainable tool for communication.

How Is it Related To Reducing Carbon Footprint? 

The carbon footprint is the total amount of greenhouse gasses (such as carbon dioxide and methane) produced by our actions. And in every product or service we use, we leave a carbon footprint that risks the environment. 

Even at this time of technological advancement, we make digital pollution with our use of the internet data flow. The exchange of data kept on servers in data centers and subsequently accessed by cell phones, computers, or tablets involves energy consumption and CO2 emissions at every stage.

As shown in the picture above, a 10-gram letter made from recycled paper to be recycled once received is expected to have 140 grams of carbon dioxide equivalent (CO2e). Also, a typical email with about 4 grams of CO2e can increase up to 50 grams of CO2e if it contains large photos or attachments.

Meanwhile, an SMS only has 0.014 grams of CO2e, which equates to 10,000 SMS for a single letter; or 285 SMS for one email. The reason is that there are fewer intermediaries and data in SMS. The network and frequencies of traditional telephony are utilized to create a more direct path between the sender and the recipient, which reduces consumption. 

In light of this, implementing SMS in your marketing strategy will help your business grow without harming the environment. Here are some ways you can use SMS marketing to reduce your carbon footprint.

1. Promotional Offers 

Instead of using emails or physical letters, using SMS to inform your customers about upcoming promotions and discounts will reduce your carbon footprint. We know that coupons and deals are a great way to attract customers. By sending those limited-time campaigns you’re running through SMS, you also reach your shoppers while they’re on the go. In that manner, you can be sure that they won’t lose out due to not receiving the message in time.

2. Urgent Updates on Customer Orders

Another marketing strategy where you can employ SMS is when dealing with customer orders. You can use SMS when sending out the order confirmation and other relevant information. That way, you don’t require your customers to check their emails from time to time only to confirm that they have their order placed. Also, if the email is somehow delayed, your text will still be received quickly, eliminating uncertainty from your customers.

Following up with order confirmation is delivery information. It would be great if you included tracking information on your texts. It will give your customers real-time information about where and when their package is. 

SMS makes communicating any changes in their orders, cancellations, general information, or updates simple.

3. Customer Service 

When it comes to marketing, you must know that it is not just about advertising. It’s also about building trust for a long-lasting relationship with your customers. We’re talking about customer service. 

Your interaction with your customers shouldn’t end with them placing an order. Their concerns and suggestions once they receive your product should also be encouraged. Sending thank you messages for supporting and answering their problems can help build loyalty. With them feeling valued as your customer, you can expect them to come back and support even your new products. 

SMS messages are great in this situation since not all people are tech-savvy using social media. Using SMS to communicate with your customers is a terrific approach to update customers on your brand’s happenings. And by adding a personal touch to your messages, they will feel more special as it’s a more private channel for subscribers.

4. Internal Alerts

Since marketing strategies won’t be successful without excellent planning, having strong communication with your marketing officials is crucial. Using SMS to send internal alerts and reminders to them can help. Most people don’t frequently check work emails after work, so there’s a possibility that they won’t read your online message as you contact them. By using SMS, you can be sure that everyone gets your message on time.

The Bottom Line

Nowadays, running a business isn’t only about boosting sales. You also need to consider the environment. By learning about SMS marketing, we can say that it’s an ideal approach to effectively communicate with both staff and customers while also lessening your carbon footprint. So, start making your marketing strategies sustainable by using SMS.

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