SMS isn’t something new or relatively recent and has many advantages on other channels. The very first SMS message was sent in 1992, and SMS has been around since then. While there have been very...
Posts by John Peterson
What is the Exact Anatomy of the Most Successful Text Message?
Short textual messages are as old as mobile phone service, and the fact that SMS survived the coming of MMS and every other more advanced mobile messaging concept makes it one of the best marketing...