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How SMS Marketing can boost your sales this Holiday Season 2022


Recent study shows that about 76 percent of US businesses will be investing in SMS marketing this year 2022 to boost their sales.  This is a huge increase compare to previous years.  Business are starting to add more and more SMS text marketing to their Holiday promotions.

Now the festive season is upon us, it’s an ideal time to maximize sales with a strong marketing plan, including SMS marketing. With an open rate of 98% which is more than 4 times the rate for emails, it’s an opportunity not to be missed. Also, 90% of users who sign up for SMS marketing or SMS coupons feel that they get good value from it and would recommend a friend to sign up. Did you know that text messages are usually read within a staggering 5 seconds of receipt? With figures like these, it’s easy to see why you should harness the opportunity for a marketing campaign in the Holiday Season.

SMS CouponsAccording to a Gallup poll, a quarter of Americans plan to spend $1,000 or more on gifts this year. So how should you go about boosting your sales this Holiday Season and making sure that as much of that $1,000 as possible is spent in your store?

Create an SMS Marketing Plan

Firstly, it’s advisable to start thinking about your campaign as soon as possible. People start their Christmas shopping early and the festive decorations and offers start appearing in stores and online many weeks beforehand. This also allows time for the proper research which is the next important issue to consider. Take a look at what other competing brands are offering this season and how your product fits into that – what can you offer that will set you apart?

Target the right demographic
The next important point to consider is targeting the right demographic. This is particularly important with text message marketing because although a vast proportion of the population use mobile phones and smartphones, you still need to consider which groups are more likely to engage with your SMS marketing and respond positively by seeking further information or heading to your store or website. For example, research has shown that younger people are more likely than the older population to be encouraged to buy something they discovered through SMS.

Send specific Holiday season messages
Considering how to maximize the benefit of this time of year with some season-specific offers is also imperative – don’t waste the opportunity to drive a lot of people to your website and footfall through your store. Rather than sending out the same messages and offers that you have all year round, think of something special aimed specifically at the Christmas or Winter Holiday season customers. This can be tied in with SMS coupons; for example, offering a 20% discount if the customer spends a certain amount of money in store before 22nd December. Not only will this tap into the Christmas shoppers market, but if you combine your efforts and make people aware of the SMS coupons they can get, by making it very prevalent on your website for example, then you may even attract more people who will sign up for the coupons and your text message marketing, feeding sales not just this Holiday Season but into the future.

Create urgency
Don’t forget that around 70% of people say they actually like receiving offers on their mobile phone, so it’s a great marketing tool to use. Another consideration is to think about the timing of the text message; these days shopping centers and malls typically stay open late during the Holiday Season for festive shoppers, so a well-timed text marketing communication in the early evening might reach a potential customer’s phone at just the right time so they can act immediately. This is where time-limited offers are also a good marketing tool – if a deal is for one day only, it’s more likely to get a good response, especially during this season when people are looking to cut their costs on gift purchases and get their shopping done before a certain date.

With the sheer numbers of people you can reach out to with the use of SMS marketing, it’s easy to see why this is such a great marketing tool. However it’s important to remember that it’s usually best to combine your efforts to improve results. With the Holiday Season in mind, when a well-timed SMS coupon is sent out in conjunction with a professionally designed website with a Holiday Season feel and some extra special items that you can’t get at any other time of year – well, that’s when you can start to see greater results.

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4 Great Ways SMS Marketing Can Be Used To Reduce Your Carbon Footprint


As you might already know, the climate situation is getting worse as time goes by. Sea levels are rising more quickly, the amount of ice being lost from the Antarctic ice sheet has increased by at least sixfold, and heat waves have set multiple temperature records, causing widespread fires in various countries. In light of this, taking action as early as now is crucial to avoid climate catastrophe.

Today, businesses in different industries have started contributing to this initiative by learning about their carbon emissions. Using a carbon intensity indicator (CII) and other carbon accounting tools, they calculate the amount of carbon emitted from their industrial operations. And the acquired data will serve as their basis for developing new strategies to help reduce their carbon footprint. 

SMS-Marketing-Reduce- Carbon-Footprint

One of these strategies is SMS marketing. And we’ll help you understand its purpose in carbon footprint reduction. But first, let’s get a clear overview of SMS marketing.

What is SMS Marketing? 

SMS marketing is a strategy that involves sending promotional or transactional messages using text messages (SMS) for marketing objectives. These messages aim to inform customers about time-sensitive deals, updates, and other alerts. 

SMS marketing plays a significant role in improving conversions for any business. It helps you build relationships with your customers without posing harm to the environment. We’ll take a closer look at how SMS became a sustainable tool for communication.

How Is it Related To Reducing Carbon Footprint? 

The carbon footprint is the total amount of greenhouse gasses (such as carbon dioxide and methane) produced by our actions. And in every product or service we use, we leave a carbon footprint that risks the environment. 

Even at this time of technological advancement, we make digital pollution with our use of the internet data flow. The exchange of data kept on servers in data centers and subsequently accessed by cell phones, computers, or tablets involves energy consumption and CO2 emissions at every stage.

As shown in the picture above, a 10-gram letter made from recycled paper to be recycled once received is expected to have 140 grams of carbon dioxide equivalent (CO2e). Also, a typical email with about 4 grams of CO2e can increase up to 50 grams of CO2e if it contains large photos or attachments.

Meanwhile, an SMS only has 0.014 grams of CO2e, which equates to 10,000 SMS for a single letter; or 285 SMS for one email. The reason is that there are fewer intermediaries and data in SMS. The network and frequencies of traditional telephony are utilized to create a more direct path between the sender and the recipient, which reduces consumption. 

In light of this, implementing SMS in your marketing strategy will help your business grow without harming the environment. Here are some ways you can use SMS marketing to reduce your carbon footprint.

1. Promotional Offers 

Instead of using emails or physical letters, using SMS to inform your customers about upcoming promotions and discounts will reduce your carbon footprint. We know that coupons and deals are a great way to attract customers. By sending those limited-time campaigns you’re running through SMS, you also reach your shoppers while they’re on the go. In that manner, you can be sure that they won’t lose out due to not receiving the message in time.

2. Urgent Updates on Customer Orders

Another marketing strategy where you can employ SMS is when dealing with customer orders. You can use SMS when sending out the order confirmation and other relevant information. That way, you don’t require your customers to check their emails from time to time only to confirm that they have their order placed. Also, if the email is somehow delayed, your text will still be received quickly, eliminating uncertainty from your customers.

Following up with order confirmation is delivery information. It would be great if you included tracking information on your texts. It will give your customers real-time information about where and when their package is. 

SMS makes communicating any changes in their orders, cancellations, general information, or updates simple.

3. Customer Service 

When it comes to marketing, you must know that it is not just about advertising. It’s also about building trust for a long-lasting relationship with your customers. We’re talking about customer service. 

Your interaction with your customers shouldn’t end with them placing an order. Their concerns and suggestions once they receive your product should also be encouraged. Sending thank you messages for supporting and answering their problems can help build loyalty. With them feeling valued as your customer, you can expect them to come back and support even your new products. 

SMS messages are great in this situation since not all people are tech-savvy using social media. Using SMS to communicate with your customers is a terrific approach to update customers on your brand’s happenings. And by adding a personal touch to your messages, they will feel more special as it’s a more private channel for subscribers.

4. Internal Alerts

Since marketing strategies won’t be successful without excellent planning, having strong communication with your marketing officials is crucial. Using SMS to send internal alerts and reminders to them can help. Most people don’t frequently check work emails after work, so there’s a possibility that they won’t read your online message as you contact them. By using SMS, you can be sure that everyone gets your message on time.

The Bottom Line

Nowadays, running a business isn’t only about boosting sales. You also need to consider the environment. By learning about SMS marketing, we can say that it’s an ideal approach to effectively communicate with both staff and customers while also lessening your carbon footprint. So, start making your marketing strategies sustainable by using SMS.

What Is Beta Testing, And Can You Use It In SMS Marketing?


Beta testing in SMS Marketing

Beta Testing in SMS Marketing: Everything You Need to Know

Ready-made software applications are almost always released with bugs in them. The ability to identify and fix those bugs is a huge advantage for any software developer. But the only way to identify them is by having a select group of end-users run the product through various paces and giving feedback to developers. That’s where beta testing comes in, but many companies have yet to embrace the concept of beta testing.

What Is Beta Testing?

Beta testing refers to an advanced form of user testing where key members of an organization (for instance, customers or clients) can test a product early in its lifecycle against specific criteria that are then used for deciding whether the product should be released. As a result, beta testing enables companies to cut costs and improve the overall quality of their software products.

Why Is Beta Testing Beneficial? 

Multiple software products are released each year, and in a rush to get their product out the door, many companies make significant mistakes that cost them a great deal of money. However, when these mistakes are caught in beta testing, the software can be fixed and launched on an earlier date. In addition, beta testing offers the following benefits:

Reduced Costs

The only way to ensure that a product is ready for consumer release is to put it through its paces in the market and compare it against similar products. Beta testing enables companies to identify bugs and other problems that would otherwise be discovered only when the product is released into the wild, where end users are free to use it in various situations.

Increased Quality 

Beta testing is performed by end-users, who are likely to employ the product in actual situations for which it was not designed. This helps developers identify bugs and issues that might not have occurred under ideal conditions.

If a product is released without being tested by actual users, bugs or errors might go unnoticed until the actual release, when it is too late. So while beta testing doesn’t guarantee that a product will be released without issues, it reduces the risk of releasing faulty software.

Unbiased Feedback 

Beta testing is performed by end-users, who are in many ways more conscientious and more likely to provide an accurate representation of the product’s strengths and weaknesses than a team of developers.

It involves trusted employees and clients who provide their feedback on the product. If they say the product isn’t ready for release, the company will likely listen to them since they provide feedback based on experience. Companies that hold back products due to beta test results will not lose money or business because of angry customers who have purchased faulty products.

Beta testing in text messaging

Improves Existing Products

Beta testing allows companies to fix existing products to be more competitive. Companies will know what features customers want and need, what features customers don’t care about, and how to provide better service before releasing a new product.

How to Create a Beta Program for Your SMS Marketing Campaign

There are several ways to create a beta program for your SMS marketing campaign. You can choose a small number of clients or customers to test the beta version of your SMS marketing campaign and gather their feedback. You can meet with a select group of your clients and review their SMS marketing campaign preferences, such as:

  • The type of messages they want to receive
  • The number of times they receive messages
  • Appropriate times they wish to receive messages
  • Related links to send

The client can then be asked to try out the beta version of the SMS marketing campaign. Users will then be able to provide feedback on how the campaign functions under real-life conditions. Be sure to ask them what they like and, if so, what they like about it. If they didn’t want their experience, find out what was problematic. You may also wish to include a survey that lets your client rate different aspects of your SMS marketing campaign.

Can Beta Testing be Used in SMS Marketing?

The main goal of beta testing is to identify key problems with a product and then fix those problems before releasing the software onto the market. But you can apply this concept to your SMS marketing campaign. For example, you can create a beta version of your SMS marketing campaign to test with a small number of your users and then use their feedback to find and fix problems.

By identifying key problems with an existing product and fixing them before releasing the product, marketers can create better software that is more likely to be accepted by customers.

Conclusion

Beta testing is a valuable tool for improving the quality of software products and identifying development issues early in the product lifecycle. It can also be beneficial for an SMS marketing campaign since it can give you insights into how your audience will respond to your messages and how they’re likely to respond to future messages. By conducting a beta test, you can make key improvements based on your audience’s feedback. If you liked this article about beta testing and SMS marketing, check out our blogs for more related content!

ProTexting Earns Instant Messaging Software Accolade from Leading B2B Review Platform


ProTexting is excited to announce that our platform has earned a prestigious accolate – industry award from a leading B2B software marketplace.

FinancesOnline, one of the most respected and reliable software review platforms today, recently presented ProTexting Earned with a Rising Star Award. This recognition is awarded to relatively new instant messaging solutions that have become increasingly popular among many users in just a short period of time.

ProTexting Earns Instant Messaging Software Accolade from Leading B2B Review Platform

To determine which instant messaging software solutions are among the most loved by customers, FinancesOnline analyzed a long list of products in the said category and used a rigorous criteria to come up with their own ranking of the best platforms in the marketplace. Thanks to its reliability and usability, as proven by a huge number of authentic, detailed, and positive customer reviews in various social media platforms, ProTexting has earned a spot in FinancesOnline’s list of popular instant messaging software products

The B2B software review platform also prepared an in-depth discussion of ProTexting’s core  capabilities. FinancesOnline’s team of expert software reviewers analyzed each of the key features that ProTexting is offering its users and concluded that it has all the key qualities that users are looking for in instant messaging solutions. The review also highlighted the robust features of ProTexting, which enable businesses to launch personalized, secure, and effective mobile marketing campaigns 

Moreover, FinancesOnline’s software review of ProTexting discussed in detail how users can use the platform to smoothly and successfully build, track, and handle their mobile marketing campaigns. Aside from those, ProTexting also helps users design and deliver SMS and MMS drip campaigns. With the solution’s real-time analytics and reporting tools, marketing teams can also have access to a range of campaign and audience insights that can help them improve their marketing efforts.

Furthermore, ProTexting served as a powerful remote marketing tool for teams during the COVID-19 pandemic. According to recent marketing statistics by MarketerHire, 39% of Americans relied on their mobile phones more due to social distancing mandates. That being said, ProTexting offered businesses and marketing teams with better ways to reach out to their customers during uncertain times. As mentioned by FinancesOnline’s team of expert software evaluators, ProTexting has enabled a number of businesses and organizations to connect and engage with their customers using two-way SMS and MMS messaging.

All of these remarkable features are what enabled ProTexting to earn an accolade from FinancesOnline’s, including it in the list of best instant messaging platforms. As a powerful communication and marketing platform, ProTexting provides a range of tools and features that help businesses develop and manage interactive and effective mobile messaging and marketing campaigns.

ProTexting Earns Accolade from Leading B2B Review Platform for SMS Marketing

With that being said, our team at ProTexting which Earned us this B2B Accolade would like to take this opportunity to thank FinancesOnline for granting us the honor of receiving this prestigious award. Rest assured that this will be our inspiration to become a better provider of instant messaging solutions to businesses of all scales. 

We also want to thank our customers and users for trusting ProTexting and making us a part of their SMS marketing journey. We look forward to more years of working with you. 

Why Mobile Marketing Software Should Be Your Priority in Current Times


Mobile Marketing Should Be Priority

If there is one thing business owners should use as leverage in this digital age, it is to utilize mobile marketing. With almost every person owning a mobile phone and accessing the internet, reaching out to your audience is more attainable. Read on to know why mobile marketing software should be your priority in current times.

Unlike before, doing advertisements is through paper, radio, and television which are expensive compared to less costly SMS mobile marketing. With the help of technology, publicizing your product or services to your target market is broader and effortless through SMS, MMS sending, and social media platforms. Anything that involves the use of the mobile phone is considered mobile marketing.

One of the prominent mobile commerce is SMS marketing. Although there are other messaging apps that people use nowadays, SMS or text messaging is still widely used. You will receive a text message for just about anything, promo updates, successful registration, pin code for transactions, order confirmation, and purchase status.

So if you’re a business owner and haven’t been taking advantage of mobile marketing, you’re missing a lot. 

  1. Everyone is Using Mobile Phones

Advertise where the users are. Admittedly, consumers spend more time on their phones than computers. More and more people rely on their mobile phones, and one person cannot simply live conveniently without having one. In a recent study by Semrush, in 2021, there were almost 450 million wireless mobile users in the US alone. It only shows how smartphones make it to the top of the global market. 

Mobile phone owners make up a huge part of internet users, making mobile marketing one of the most plausible and valuable marketing strategies. Given that most people browse through their mobile phones for online purchases rather than on their computers, showcasing your products and service on mobile will give your business the exposure to gather more customers.

Implementing SMS to your marketing strategy with mobile users as the target market in mind enables businesses to reach more people simultaneously. Mobile phones are primarily on hand, making it easy to reach out to potential customers since they can effortlessly open the message once the notification pops up.

2. Integration of Mobile Markering to Third Party Software

The exciting part about SMS marketing is that you can integrate it with other software applications for a seamless transaction. SMS integration lets the user send text messages through the computer and not a person doing manual sending. 

Mobile marketing software automates with an SMS Application Programming Interface (API) with a business application such as CRM software. Using CRM automation software, you can send updates and upcoming promos and notifications to a specific audience from your list of subscribers. 

However, before collecting data from the users, ask for consent. It is a prompt that asks permission about cookies or a small text file containing data about your browsing history and is used to improve web browsing. You can also connect your SMS and email marketing software to complement your company’s digital marketing strategies.

3. Highly Engaging with SMS Mobile Software

According to statistics compiled by 99 Firms, a person opens a text message within five minutes or less the moment they receive it. And mobile phone users from the US check their phones an estimated 47 times daily. Whether they are interested or not, there’s a big chance that they will read what the text message says. And that chance could convert into a paying customer. 

It is one of the cheapest ways to market your brand, yet the ROI is exceptional. Sending regular SMS messages to your customers is a way of communicating with them. It is direct, precise, and usually uses only a few words, so the users will not get bored reading since they can comprehend the message in a single glance. 

Some brands use shortcodes or keywords to engage their users. These keywords are highly compelling so that potential customers can become familiar with them and keep them on top of mind. Embed links are also helpful in SMS marketing, wherein the user needs to click the link and will redirect to a landing page with a call to action and complete details about the products or services. 

So for business owners looking to widen their reach and increase revenue, now is the right time to optimize the use of SMS marketing and make it a priority. 

4. Increase Customer Engagement with Mobile Marketing Software

Level up your customer satisfaction guarantee by integrating SMS mobile marketing software as a priority into your business software. Any industry, retail, manufacturing, service provider, education, hospitality, or even restaurants can take advantage of SMS marketing. 

Restaurant owners can track the different facets of their business by using the best restaurant management software that they can integrate into SMS marketing to receive accurate notifications. These messages will alert the restaurant owner or manager once an order comes in through their business software. It also lets them notify the customers about the status of their orders or even send a thank you message for patronizing the product or service.  

It could also be more beneficial for businesses that use mobile marketing to have an option to pay via mobile. It is the trend nowadays, plus it is more convenient, secure, and lets you transact without the need to make contact, especially in this time of the pandemic. 

Keep your customers engaged and build customer relationships by using sales-related text implying discounts, promos, and vouchers. It is a remarkable way to give back to your customers with their continuous patronage. It encourages customer loyalty and enables them to recruit more people to avail of what you offer. Never underestimate the power of words of mouth marketing. 

5. Gather Response From Customers

SMS is a quick and effective tool to track and collect customer feedback through surveys and ratings. It is a great way to enhance customer engagement by letting them share their thoughts that can improve your company’s customer service. Business owners can do different surveys, such as scoring, multiple-choice polls, or text to vote. 

It is an excellent way to conduct market research on how to improve your service to serve your customers better. It could be by creating campaigns, promos, and events based on the customers’ feedback and preference. After all, the goal of every business is to bring the best experience to their clients, that’s a reason to add mobile marketing as a priority. 

These surveys are easy to set up and don’t need much effort, by sending text messages all at once using an SMS Marketing platform. It can reach diverse consumers from any generation since text messaging is familiar to everyone, from baby boomers to Millenials and the Gen Z population. 

Mobile Marketing as a priority in the Modern Times

There’s no denying that we are gearing to a digital world where we can do things at the tip of our fingers. Mobile marketing automation made it easier to reach prospective and existing customers. With SMS marketing, reaching out to customers is more personal and is intended for the user. And because of this, it has a bigger chance of getting remembered, which can result in taking action. It is like talking to a friend about a secret (and discount!) that you know. 

Why you should make mobile marketing software a priority for you business and what makes it an unrivaled strategy to make your products and services known to the public? It brings instant results. Since it is accessible, handy, and powered most of the time, the owner will immediately receive the text notifications in real-time. And with the use of technology allows us to reach out to audiences worldwide.  

7 Tips on Implementing SMS To Your Marketing Strategy


The days of single-channel advertising are long gone. Instead, marketing professionals now have access to a multitude of contact points across various platforms. Customers expect business owners to use all of them to provide the best experience possible.

SMS marketing can be a valuable supplement to social marketing because it allows you to reach potential customers—in real-time with focused and efficient messaging.

According to a survey conducted by SellCell, 46% of the 2,000 smartphone users spend 5-6 hours per day on their mobile phones in their spare time.

As a result, businesses must engage in mobile-friendly marketing. SMS messages, fortunately, make this simple because they are structured to be read on mobile screens.

7 Tips on Implementing SMS To Your Marketing Strategy

Understanding SMS marketing

Text message marketing is the continuous method of communicating business news, promotional offers, sales, or other relevant data to your customers via SMS or Short Message Service on their smartphones. It is one of the various types of SMS marketing that assists in developing brand awareness on a more personal level. Before you can start sending texts to customers, they must first opt-in.

You can send bulk messages to a set of consumers or audience segments, or you can further personalize the experience by sending personalized messages. This SMS marketing strategy allows marketing professionals to bypass other marketing noise, such as email marketing campaigns social media ads, and go straight to consumers’ phones.

Tips for Winning Marketing Strategies

Consumers are becoming more at ease interacting with businesses via mobile devices. In many instances, they anticipate contacting companies via messaging or text.

So, it’s no surprise that, even before COVID-19 upended the way businesses engaged with clients in January 2020, more than half of U.S. business owners planned to boost their digital advertising investment in SMS and messaging.

According to a survey conducted by eMarketer, that figure had risen to 56%, outpacing any other area for possible investment.

If you’re already using SMS marketing, the following are some best SMS marketing strategies to help you succeed.

  1. Rebates and sale text promotions

Who doesn’t appreciate a good deal? The most common way to integrate texts into your marketing plan is to invite site visitors to subscribe to your SMS list to be the first to know about your promotions.

Because your loyal customers are likely to want to be kept up to date, enticing them to sign up for a “first look” at your upcoming deals in exchange for their mobile number is an efficient way to gather SMS signups.

Are you holding a flash sale? Do you have a special offer on your latest collection? Send an SMS to your subscribers notifying them of the sale’s start date, the products or collections included, and the sale’s end date.

  1. Exclusive Content

A marketer’s life is extremely hectic. It’s reasonable that they might not have the time to create a unique message for each channel through which they communicate with the customers and make SMS effective at promoting action. Nevertheless, when talking about successful SMS marketing, message exclusivity is critical.

Send your subscribers exclusive offers and deals. Include text indicating that the offer you’re sending is only for VIP SMS customers. This type of communication will make them feel valued, allowing you to form a stronger bond with your audience and, as a result, reduce opt-outs while increasing conversions.

Spend some time strategizing, particularly for SMS marketing. Create sales, promotions, and deals unique to this platform and make sure users are aware of them. When you ask them to opt-in, clearly state that they will receive exceptional and one-of-a-kind benefits from using your SMS marketing channel.

  1. Event promotions subscription

Texts are an excellent way to promote in-person events such as trade shows or, more recently, virtual events such as webinars. You can seamlessly direct subscribers to signup, and you can even use SMS to remind registrants of your special events on the day of the event.

Customer segmentation is also useful for identifying those who live nearby and ensuring that only relevant information is sent to your subscribers. You can also use location-based segmentation to communicate notifications to specific customers based on the time zone of the virtual events.

  1. Image Inclusion

It is common knowledge that including visuals in your communications has a direct and significant effect on click-through rates. A study found out that messages with images had a 52 percent higher CTR than those without visuals.

People are highly visual and respond favorably to images. As a result, it’s always a good idea to include photos, as long as it’s relevant to the message and your business. If you’re in the healthcare CRM software industry, include an image of the listing the subscriber is interested in; if you own a restaurant, include photos of the dishes you serve; and if you have an e-commerce site, include images of the articles the person liked!

Keep in mind that the goal is to make the message as personalized as possible. Including a visual will make the communication more relatable because the first thing users will see when they open it will be something they like.

  1. Integrate SMS with Other Forms of Advertising

One of the best SMS marketing campaigns is combining multiple types and forms of media. Including content about opting into SMS in your paper and electronic advertisements and on social networking sites can help you expand your viewers with whom you can interact via text. On the other hand, you can include links in your SMS that direct your audience to the latest videos, articles, or other content you’ve published. This can aid in the development of your credibility and brand loyalty.

  1. Follow Up eCommerce Sales with SMS

Building relationships with customers is more than just what happens before the sale. More of it must occur after the purchase to develop loyal customers, generate repeat sales, and generate new revenue from referrals. Companies that follow clients after the sale are few and far between. SMS is an excellent medium for communicating your post-sale message.

SMS can be used in a variety of ways for sales follow-up. One of the SMS marketing ideas is to notify them when their order will be shipped and provide the shipper’s tracking number.

  1. Use QR codes

QR codes are another great way to use SMS marketing because they allow others to share your information on social media or their webpage. For example, if your company provides a wide array of goods and services, it may be difficult for customers to locate you; that’s why QR codes are beneficial. This is because you will be able to instantly share all of your promotional content via social networking sites or other websites that also use QR codes. 

The likelihood of anyone sharing your SMS on their social networking sites without buying anything from you is relatively low. This strategy will promote better ROI and overall revenue figures in the future by giving customers access to relevant data that they are interested in.

Choose the best SMS strategy for you

When launching SMS, you have the option of choosing from several strategies. Consider the various aspects of your business, such as your event schedule, promotional deals and offers, and upcoming product launches, to determine the best place to start.

Whatever strategy you employ, the essential to a winning SMS marketing campaign is to keep your communication personalized and valuable to your audience—and their particular interests. You will build a beneficial and long-lasting relationship with customers as a result.