Text messaging is the most direct way to stay in touch with your customers. Text messaging is a very personal method of communication because you can reach your customers no matter where they are or what they are doing. To build the most successful mobile marketing campaign possible, you must focus on collecting mobile numbers. People are often reluctant to give out their personal phone numbers. The question is how will you get these numbers from your clients and customers? Always keep in mind, you are really building your own mobile community. Stay tuned for some tips we can share. —KK
