The days of single-channel advertising are long gone. Instead, marketing professionals now have access to a multitude of contact points across various platforms. Customers expect business owners to...
Category: Run Campaigns
How Startups Should Implement Data-Driven SMS Marketing To Improve Conversion
In a competitive world where digital marketers try and break barriers in order to try and make their company the top-of-mind brand, there is always room for innovative marketing. Startups, for one,...
Marketers are constantly on the lookout for new ways to enhance mobile engagement with customers. Maintaining a happy and satisfied customer base is something that every brand and business strives...
Zipwhip Shutting Down: How and Where to Move Your Business Texts
If you are a Zipwhip customer, you probably know that the company is shutting down its text messaging software soon. The deal was struck on July 14th, 2021 and left users wondering what is going to...
Grocery stores are always looking for ways to communicate with their customers, build brand loyalty, and attract more repeat business. SMS marketing (short message service, or text messaging) is a...
Is Customer Segmentation Useful In SMS Marketing? With personalization being the name of the game in almost everything from customer service to e-commerce, now’s the perfect time to review your...