ProTexting is releasing a new feature that will make it easier for businesses to attract more loyal customers. Getting repeat business is a major challenge for businesses of all kinds. While there are many traditional loyalty and rewards programs, these often aren’t ideal for the mobile age. Recognizing the need for a mobile-friendly solution, ProTexting has created a convenient and feature-rich SMS Loyalty Program.
The Importance of Customer Loyalty
According to some studies, as many as 60% of customers never return to a business. If you could recapture even a small portion of these lost customers, think how much difference it would make. Loyalty programs are designed to address this issue and they are often quite effective.
Typical loyalty programs for small businesses usually involve cards that are punched or swiped. For example, customers will have their card punched every time they visit a cafe or restaurant and get a reward after 10 visits. There are a few problems with this type of system, though.
- People often forget to bring in their cards. Or they lose them.
- Employees don’t always remember to ask customers if they have a rewards card.
- The process of customers getting out their cards and employees applying the discount takes time. During busy times, it can hold up the line.
- Customers forget to claim their rewards.
- People are getting more and more tethered to their smartphones. It’s reaching the point where any exchange that can’t be done with an app is inconvenient to many customers.
Advantages of ProTexting’s Loyalty Program
ProTexting has a SMS Loyalty Program that overcomes the limitations of traditional loyalty programs. As part of the company’s robust SMS marketing, this SMS Loyalty Program lets businesses create customized features that are tailored to their customers. Some of the advantages of the Loyalty Program include:
- Easy signup. Customers can sign up using their smartphones.
- Alerts remind customers to collect rewards. Reward programs only work when customers actually collect their rewards. Alerts will remind them.
- Motivate lost customers to return. You can program the app to send reminders to customers you haven’t seen in a week, month, or whatever you decide.
- Send out promotional discounts for birthdays and holidays.
- Mobile offers are easy for customers to see and redeem. You can send out coupons and special offers that can be redeemed by mobile phone.
- Send messages via text or email. You can send out messages to customers that they can quickly open on their mobile devices whether by text message or email.
- Everything is digital. There are no cards to hand out. Customers don’t need to remember to carry around cards.
- Customers check-in themselves. Employees don’t have to remember to ask them to check-in. Nor does it hold up the line.
- Customizable. You can tailor the Loyalty Program to any type of business, whether you have a restaurant, boutique, cafe, salon, automobile-related service, or anything else.
- Analytics. Track your campaigns and make changes to improve your results. You can continue campaigns that work and drop ones that don’t.
The SMS Loyalty Program can be used in conjunction with ProTexting’s many other apps and features that are part of the 3.0 platform.