Table of Contents
Trading groups are very popular right now. With so many trading platforms and types of investments, people are looking for timely help and education. If your job is to grow and sustain the membership for such a group, what are some steps you can take?
The Growth of Online Trading Groups
IMARC reports that the online trading platform market size reached more than $10 billion in 2023 and is expected to grow to almost $17 billion by 2032. People from all walks of life are interested in trading stocks, futures, cryptocurrency, Forex, and other assets.
Trading groups offer investors a variety of benefits. Investors are looking for guidance and timely tips. Trading groups can offer resources such as recommendations for brokers and trading apps, online courses, and more.
Another big benefit of trading groups is that they offer investors a place to find community. Members can socialize and exchange ideas with like-minded people and get advice from more experienced traders.
The popularity of online investing and trading groups provides you with plenty of opportunities as you have more and more potential members looking for the benefits you offer. However, the field is also getting more competitive. To reach more customers and retain your current ones, you need to provide tangible value.
SMS Marketing: Your Secret Weapon to Scale Up
Everything connected with investing relies on speed and efficiency. Markets move fast. Even small movements in price can have a drastic impact on an investor’s portfolio. Some markets, such as cryptocurrency, operate 24/7.
Even when information isn’t urgent (as a notification about a price movement), today’s investor wants news and notifications as quickly as possible. For example, if someone asks a question on your platform such as, “What do you think about App X or Investment Guru Y?” They are hoping for a swift reply. The fastest way to send a notification is via text message.
Boost Your Brand and Reputation
Trading groups need to be on the leading edge when it comes to customer service.
It’s important to build a brand that reflects the needs of your membership. You’re targeting people who are tech savvy and seeking timely information that affects their financial future. Connecting with SMS helps you create a strong brand, where you’re recognized for your swift communications.
The Fastest Way to Convert
In the age of smartphones, there’s no better way to reach your audience than with a text message. Consider these facts:
- 8.6 Billion Mobile users.
- People take their mobile devices everywhere.
- Text messages have open rates of around 98%, compared to around 14% for email. When you need to send a timely message, a text message is the best way.
- People typically open text messages within 90 seconds of receiving them.
All of this makes text messages a perfect match for trading groups hunting for more paid subscribers. Texting is also the best way to message your members who want critical information as fast as possible.
ProTexting Solutions For Trading Groups
ProTexting has all of the features you need to shine as a rock star growth leader for your trading group or chatroom. Here are just a few of the ways you can leverage our unrivaled SMS platform to grow your trading group and engage with your existing members.
Send Ultra-Fast Trading Alerts
If trading alerts are one of the benefits you offer, speed is an essential factor. The price of a stock or other asset can change in seconds. If you have hundreds or thousands of alerts to send, you need a platform that has the power to keep up with your needs. With ProTexting, you can send up to 1,000 messages per second!
Get More Traffic to Your Chats and Live Trading Sessions
Sending out SMS invitations and reminders will help you gain better attendance for your live events. If you have live chats, trading sessions, YouTube livestreams, or any other live events, you need an efficient way to reach people. It’s fine to send them an email, but they can easily forget by the time you go live. With SMS, you can send last minute reminders and boost attendance and ultimately drive more paid subscriptions.
Choose the Best Sending Option
You can choose the best option for sending messages. Short codes are the most efficient way to connect, allowing someone to sign up for your offer using a keyword sent to a 5 or 6-digit code. For example, you can advertise “Join our group by texting TRADE to 12345”.
Toll-free numbers, or TFNs for short, are another useful tool. For anyone on a budget needing a quick way to start texting, TFNs are an excellent choice.
A Wide Selection of Apps
With ProTexting, you can do more than send timely messages (though this is the primary benefit). You can also use a variety of innovative apps to better engage with your audience. This includes:
- Group texting. You can create groups for separate interests or activities. For example, you can separate your members by investment type.
- Robust and rich HubSpot native integration to allow you seamlessly send many millions messages in minutes.
- 2-way Texting for one-to-one communication with your audience. Very helpful to push the conversion to paid members or renewals.
- Polls and surveys. Engage with and learn more about your members with polls.
- Sweepstakes and contests. Awarding prizes is an effective way to sign up new members and keep existing members interested.
- SMS autoresponders. For example, you can create mini-courses that members access via text.
Why ProTexting?
SMS provides a wide range of advantages to help you take your trading group to the next level. However, it’s also important to choose a service that lets you get the most out of this technology. Why should you go with ProTexting?
A leader in the SMS field since 2010. Since the early days of text messaging, we’ve been leading the way with cutting edge features.
Direct access to an account manager. While many companies these days rely on chatbots to communicate with customers, we understand the importance of personal service. You’ll always have a knowledgeable human who can answer your questions and recommend the best solutions.
Download Our Free 3-point Guide
The quickest way to learn how SMS marketing can work for your platform is to download our 3-Point Guide on How to Dominate the Market Alerts Space with Ultra-fast SMS.
