Why Your University Should Use SMS: A Communication Powerhouse

Effective communication can make or break your university’s success. Whether you’re working to boost enrollment, retain students, or streamline internal operations, getting your message across is critical.

While email has long been a staple of university communication, it’s no longer enough. Today, SMS is proving to be the most effective way to reach students, staff, and alumni—delivering 84% more views than email.

Here’s why your university should integrate SMS into its communication strategy and the benefits you’ll see from making the switch.

1. SMS Delivers Unmatched Visibility

Let’s face it: most students don’t check their email regularly. They’re more likely to ignore important emails than ever before, especially as inboxes overflow with promotions, spam, and other low-priority messages.

In contrast, SMS offers a 98% open rate, with most messages being read within minutes of delivery. Whether it’s an application reminder, event update, or urgent campus alert, SMS ensures your message is seen and acted upon quickly.

Use Case:
Imagine sending a text reminder about an upcoming enrollment deadline. With SMS, you can be confident that your prospective students will see it and take action, boosting your conversion rates significantly.

2. Engage Students Where They Are: On Their Phones

Your students are glued to their smartphones—statistics show that 90% of text messages are read within 3 minutes. Unlike email, which requires logging in and wading through an inbox, SMS goes straight to the device students use most frequently.

This accessibility makes SMS the ideal tool for:

• Sending class or event reminders.
• Sharing financial aid updates.
• Alerting students to campus closures or emergencies.

3. Increase Response Rates for Key Initiatives

SMS isn’t just about being seen; it’s about driving action. The response rate for text messages is as high as 45%, compared to just 6–7% for email. This makes SMS perfect for:

• Enrollment Campaigns: Encourage prospective students to complete their applications or register for campus tours.
• Surveys: Gather feedback on events, services, or campus experiences.
• Donations: Engage alumni in fundraising efforts with direct, actionable texts.

4. Personalization That Builds Connection

Students today expect personalized, relevant communication. SMS allows your university to send messages tailored to the individual, fostering trust and connection.

Example:
A text like “Hi Sarah, don’t forget to complete your financial aid application by Friday!” feels more personal and engaging than a generic email.

This level of personalization makes students feel valued, improving their overall experience and increasing retention rates.

5. Streamline Operations and Save Time

Administrative teams spend countless hours trying to reach students through outdated channels. SMS simplifies this process, reducing the time and effort required to send reminders, updates, or confirmations.

Automated SMS campaigns can handle repetitive tasks, like reminding students of payment deadlines or prompting them to complete their housing forms. This allows your staff to focus on higher-value activities.

6. Real-Time Communication When It Matters Most

In times of crisis or urgency, SMS is a lifeline. Whether it’s a weather-related closure, a security alert, or a last-minute schedule change, SMS ensures that critical information reaches your students immediately.

Unlike email, which may sit unopened for hours, SMS delivers real-time communication that keeps your campus informed and safe.

How to Get Started with SMS

Implementing SMS doesn’t have to be complicated. With the right tools and strategy, your university can start leveraging SMS to:

• Boost enrollment.
• Improve student retention.
• Streamline communication with staff, students, and alumni.

We’ve put together a comprehensive guide to help you see how SMS can make an impact at your university:
Download the guide: How to Increase Student Enrollment and University Funding with SMS

Conclusion: The Time to Act Is Now

Email alone is no longer enough to meet the demands of today’s students. If your university wants to stay ahead in engagement, retention, and operational efficiency, SMS is the tool you need.

Don’t let your messages get lost in the shuffle. Switch to SMS and start delivering communication that connects, resonates, and drives results.

Ready to learn more? Schedule a free strategy session to see how SMS can transform your university’s communication:
Book your session here.