Did you know that on average people check their phones 96 times a day? This strong bond between people and cell phones has inspired some effective marketing techniques. One of them is SMS marketing. With…
Sending an SMS is not something new. Since the development of mobile phones, people were able to communicate easily, by making phone calls. But they could also contact each other by exchanging SMS, which made…
SMS isn’t something new or relatively recent and has many advantages on other channels. The very first SMS message was sent in 1992, and SMS has been around since then. While there have been very…
Receiving promotional text messages about every sale of a brand that you have never heard of is a universal experience. We often receive updates about different restaurants and shops we have seen been to through…
It is safe to say that 2020 was a rough year for everyone. The pandemic forced millions into quarantine, and thousands of businesses are struggling to survive. The sudden lifestyle change forced many businesses to…
The worth of marketing by SMS lies both in its configuration and closeness to shoppers. SMS marketing mistakes are a common phenomenon and could cost you valuable business. Cell phones are, in most cases, almost exclusively in…
Short textual messages are as old as mobile phone service, and the fact that SMS survived the coming of MMS and every other more advanced mobile messaging concept makes it one of the best marketing…
Just because we are living a fast-paced life does not mean that old technologies are obsolete. A 2016 Gartner study revealed that SMS has a 98% open rate. That said, you might want to consider…
When 2020 started, people were not prepared for the rollercoaster of a year that it would prove to be. When countries started with their lockdown regulations, some people made light of it in the beginning…