Creating a sign-up on your website is the equivalent of a “building it and they will come” mentality, and is not enough to grow your community! You need to do much more! You need to be assertive in how you collect mobile numbers. In today’s increasingly tech savvy culture, you do not stand to gain anything by passive marketing. You need to be aggressive and passionate about growing your mobile community! Use email, eflashes and newsletters to ask people if they’re interested in joining the text messaging contact list to receive the latest news about events and special offers. Or simply call them and ask them if you can add them to your community to stay in touch with late-breaking news that will benefit them! –KK
