With over 6.92 billion mobile phone users worldwide, it’s no surprise that mobile marketing has become one of the most effective and efficient ways for businesses to reach out to their target audience.
However, due to the ever-changing nature of mobile technology and consumer habits, it can be challenging for marketers to keep up with the latest trends and developments. Fortunately, the emergence of artificial intelligence (AI) has presented a new opportunity for marketers to optimize their mobile marketing strategies.
So what exactly is AI, how does it work, and how can it be used to assist in mobile marketing? Read on to learn more.
Understanding AI: How does it work?
AI is a broad term that describes any software or technology capable of performing tasks traditionally associated with human intelligence, such as understanding language, recognizing patterns, planning ahead, problem-solving, and decision-making.
These tasks are achieved by using algorithms or complex codes that allow AI to process vast amounts of data quickly and accurately.
Moreover, the algorithms can be pre-programmed or “trained” using machine learning, a subset of AI that enables the system to refine its algorithms by learning from repetitive tasks and improving its accuracy over time without any explicit programming.
This “self-learning” capability makes AI a powerful tool in any business field, such as applying AI in the finance sector for fraud detection, and in the healthcare industry, for diagnostics and analysis.
In mobile marketing, AI is beneficial as it can quickly analyze customer data, identify patterns and trends, and make predictions about future behavior—all of which are critical components of successful mobile marketing campaigns.
How can AI Help in Mobile Marketing?
With the powerful capabilities of AI, marketers can now create more effective and efficient mobile marketing campaigns optimized for a better user experience and higher conversions. Here are some ways that AI can assist in mobile marketing:
1. Personalized Ads
AI algorithms can sift through vast amounts of customer data to create highly personalized messages and offers tailored to an individual user’s needs and preferences.
For instance, businesses can use AI to customize product recommendations based on past purchases or searches and personalize promotional messages based on location, time of day, and other factors. This level of personalization can increase engagement and conversion rates, as users are more likely to respond positively when they feel that the content or message directly speaks to their interests.
2. Automate Processes
Another benefit of AI is that it can automate many mundane, time-consuming tasks associated with mobile marketing. This could include scheduling campaigns, managing customer data and segmentation, optimizing ad spending, etc.
In addition, marketers can also use AI-powered bots to automate customer service tasks such as answering FAQs, providing product recommendations, and resolving customer queries. By automating these tasks, they can focus on more strategic tasks while still delivering a better overall customer experience.
3. Optimize Targeting and Segmentation
AI can also improve targeting and segmentation capabilities, making it easier for marketers to reach the right customers at the right time with the most relevant content. This is made possible by Machine Learning and AI-led technologies that can scan through customer data to determine the best audience for a particular message or offer. These technologies also uncover hidden connections and correlations among customer data sets that marketers can utilize to target and segment audiences.
4. Leverage Predictive Analytics
Predictive analytics offers the ability to analyze existing customer data and extrapolate this information to gain insights into future behavior patterns. For example, if a user has previously purchased a product from an online store, the AI may be able to detect this pattern and suggest similar products in the future.
This predictive capability can enable marketers to tailor their strategy for each customer based on past behaviors and predicted interests. In addition, predictive analytics can also help brands identify high-value customers who are likely to become loyal customers.
5. Augmented Reality Experiences
Since modern mobile devices are equipped with cameras, sensors, and other features that enable users to interact with digital content in the real world, businesses can utilize augmented reality (AR) to create immersive experiences tailored to mobile marketing efforts.
For instance, an AI-powered AR app allows customers to have a virtual store tour or let them virtually “try on” products before they buy them. Conversely, businesses can leverage the mobile games market to engage customers with AI-powered games that feature branded content.
6. Performance Tracking
Lastly, AI can help marketers track the performance of their mobile marketing campaigns across channels. With AI, marketers can automate data gathering from various sources such as emails, SMS messages, push notifications, websites, and social media to track user engagement metrics such as open rates, click-through rates, time spent on the app or website, conversion rates, and other indicators.
With this data on hand, marketers can gain valuable insights into how users respond to their campaigns, allowing them to tweak their strategies and optimize for better performance in the future.
So, to answer the question of whether AI can assist in mobile marketing, the answer is a resounding YES! Overall, AI has been a major game-changer for mobile marketing—providing marketers with the tools and data they need to create more engaging experiences that improve user experience and increase conversions. And with its ever-growing capabilities and advancing technologies, it’s clear that AI will continuously be considered an indispensable tool in the marketing world.