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So how funny is texting? The numbers are in!

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The South Florida Group of Improv Comedy Club and Restaurants experienced that the immediacy of the message to the prospective patron’s mobile phone played a key role in getting people to fill the seats.  The South Florida Group found that this success with text messaging could not be matched by their email marketing or their outbound phone marketing campaigns. During  one weekend in January, a campaign for the South Florida Group of Improv Comedy Club and Restaurants resulted in a 986% return on investment. So how funny is texting? Net Revenue $58,469  in one weekend!

Scott Keeler, of the South Florida Group, said, “When used correctly, text marketing has unequivocally proven to be the most economic and effective way to fill seats. It has been and will continue to be one of the chief cornerstones to build attendance success. It can’t be stressed enough that the ProTexting team with their technical support and attention given to detail to service our customized needs is an integral part of our success. “Thank you Scott!  –KK

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Kalin Kassabov

Kalin Kassabov

Kalin Kassabov is the ProTexting co-Founder and CEO. Kalin shares insights, tips, and case studies to help businesses and marketers effectively leverage SMS and MMS to reach and engage their target audience and drive results. ProTexting offers professional SMS and MMS Marketing Services for over 16 years.