B2B and B2C alike: Are you using text messaging to reach people on their mobile devices?

Your customers may not be opening their email but they are opening their text messages. While B2B brands don’t always have the sizzle and flash of many consumer brands, mobile marketing has the potential to increase revenue for consumer and enterprise alike. Mobile marketing is not only for reaching your consumers. Mobile marketing is a great way to quickly reach your B2B audience and reach a higher level of engagement.  If you are a B2B brand, how are you leveraging mobile marketing to take competitive advantage by engaging with key influencers? You might also want to check out this article 5 Top Social Trends for the B2B marketer–KK