Sending the right messaging is specific to the audience you are trying to reach. Text the wrong message and you stand to damage your brand and your business. You always have to consider the needs of your audience or you lose them. It seems like half of the questions asked in mobile marketing can be answered with “KNOW YOUR AUDIENCE”. Spend a lot of thoughtful time thinking about what matters to your audience. Measuring ROI can be as simple as a click (tap). Mobile users can respond to your text. If you’ve used an ad, mobile users can see the number of your company. No matter who the audience is, there is no truer engagement than clicking to a number to speak to a live person and engaging in real time conversation. Mobile marketing is the fastest and most cost effective way to achieve ROI. –KK
