Gulf Coast Bingo was very smart when they decided to deploy several marketing tools. By establishing codes and other tracking methods to their marketing, they were able to see which tool worked best. Here are the four methods they used:
1. Daily text messages headlining daily specials with incentives like “show text for free or discounted games”
2. Weekly newsletters, emails headlining weekly, monthly specials. Also pushing daily text message sign-ups via emails, announcements, etc.
3. New paper ads, in house ad promotions, etc.
4. Word-of-mouth advertising.
Out of all the tools they used to engage their community, they found their most powerful tool, by far, is texting. Gulf Coast Bingo said, “Print ads, newsletters, and in house promotions have proven to be very effective but texting is king. Texting has proven to be our most effective way of reaching our current players and incentivizing them on a daily basis. Marketing daily to our customers via text message has been extremely beneficial for our business. Texting allows us to reach our customers in a more personal way that is consistent with our community. Texting also provides us with an opportunity to create powerful call to actions that are easily trackable e.g. Show this text & receive a FREE… Our customers thrive on these specials!! By using mobile marketing, we took the guesswork out of gaming and not only made our current clients more loyal, but reached new customers who are now part of our growing community!” Thank you Gulf Coast Bingo! –KK
