If you want to know what’s so funny about text messaging, then Ask Scott Keeler who works with a group of improvs and stand-up comics. Scott works with ProTexting to provide texting services in event venues, theatres and comedy clubs. Every weekend, Scott’s goal is to get bodies in seats, to fill the house because no matter what the show has to go on. While Scott Keeler uses a variety of marketing tools to get people in the door, there was some amazing data about text messaging that tells us the entertainment business, more than some other businesses, needs to use mobile marketing. –KK
