SMS Marketing: Driving Engagement at Sports Events

With fall just around the corner, more and more potential customers are attending sports events. Engaging the audience at a sporting event is potentially profitable, but difficult through conventional marketing strategies. SMS marketing is simply the most effective way to catch the attention of an audience and drive the engagement that will fuel future sales. The end of the fiscal year will soon arrive: for businesses that want to see a successful Q4, mobile marketing is always a smart move.

Text message marketing is well-suited to sporting events where some downtime separates each play. In between the action, the stadium can encourage spectators to participate in a mobile campaign. This can directly benefit the stadium or arena as well as pointing customer toward an important sponsor. Eager for a distraction to hold their attention as they wait, guests at sporting events are likely to engage with a mobile campaign. By opting in, these attendees become new potential leads, ready to hear more about products and services from the business to which they’ve reached out.

Mobile marketing for sports can also be a major asset to sports teams and companies themselves, keeping customers involved long after a game ends. With a well-maintained list of mobile contacts, a sports company can reach out to fans at any time, throughout the season and beyond. Almost everyone in the seats at a sports game reaches for his or her phone in between plays. Businesses at the forefront of today’s marketing trends with help from ProTexting will be the first thing those customers see. Contact our company today and learn how SMS marketing can help your business grow.


Kalin Kassabov is the ProTexting co-Founder and CEO. ProTexting offers professional SMS and MMS Marketing Services for over 16 years.

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