Using SMS Marketing to Reach Youth Culture

In the mid 1950s, advertising companies stumbled upon a fantastic source of potential revenue that hadn’t been previously explored, but would yield a huge return on investment: Teenagers. The advent of television and the birth of Rock and Roll suddenly opened the eyes of corporations in terms of how much money teens were willing to spend on popular music, clothes, cosmetics, and other symbols of a burgeoning youth culture. Today, we still market products heavily towards youth, since it is the youth that tends to spend money adventurously. However, why hasn’t the official weapon of today’s youth generation – the smartphone – been used effectively for marketing purposes?

SMS marketing involves the implementation of a direct text messaging platform in order to notify your audience of new products and services. When used successfully, mobile marketing can reach a huge percentage of consumers, thanks to new applications and “push” notifications. According to a study taken by the global marketing firm Responsys, of 1,200 subjects surveyed, 71 percent of customers between the ages of 18-34 had downloaded an application that would enable push notifications. Moreover, 76 percent of those who had enabled push notifications found them useful.

Surprisingly, this receptiveness to text message marketing has gone largely unexplored; the willingness on the part of the consumer to engage with a company using this technique would surely open businesses’ and entrepreneurs’ eyes to the merits of SMS mobile marketing. For agencies looking to expand their repertoire of marketing platforms, SMS group messaging offers a direct and cost-effective method of reaching a consumer base that is highly receptive.

Businesses that need to keep their consumer base abreast of the latest innovations, products, services, coupons and deals couldn’t find a better method for instant notification than SMS marketing. Although email, social media and other online campaigns do yield awareness and interest, none offers the instant notification opportunities that SMS marketing does. If you want to reach the youngest and most willing audience, text message marketing is certainly an avenue worth exploring.