SMS marketing is a form of marketing that means using a carefully written text message to communicate a special offer or company information with a large group of people very quickly and easily from an online platform. This is achieved by sending a short, straight to the point message by a company to its customers through a short code that identifies with the company. Most companies have adapted SMS marketing into their systems as a way to promote new products and services as well as provide updates on regular basis directly to its subscriber’s phone number. For example, ProTexting uses the short code 82257 for most of its accessible services to customers. If an individual would like to receive more information about ProTexting he/she can text INFO at 82257 and receive ProTexing contact info and link to the website.
Also, another famous communication and promotional channel for companies is social media, which includes different platforms such as Twitter, Facebook, Instagram, Pintrest, Tumblr, etc. Twitter, being a leading social media platform, is quite fast and effective and is easily accessible through mobile devices. Companies use these social media platforms as a way of providing customers solutions at the same time as promoting their services.
Both social media and SMS Marketing can complement each other very well and help one another to increase participation. A good example of how SMS Marketing can help organizations increase twitter followers and expand their brand reach is a Text to Win campaign. A company can setup a simple Text to Win campaign and post the call to action on their Facebook, Twitter, Tumbler and any other social media, web presence and other media. When participants text in to enter the sweepstakes campaign, participants are asked to enter their twitter handle and click on a link to start following the campaign sponsor. This simple interaction provides a good extension of participant information and two different media of reaching them (phone number and twitter) and at the same time promote to company’s product and services.
Once the information is captured on the SMS Platform, the company can continue sending ongoing SMS offers to participants that have opted in as well as post that same message and offer on the company’s twitter page that now includes the followers that joined from the Text to Win Sweepstakes.