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How Advertising Agencies Can Benefit From SMS Marketing

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SMS or text marketing has applications in just about every industry. It gives you an efficient way to reach your clients, customers and prospects. People are more likely to read text messages than almost any other type of communication or advertisement, making SMS a powerful way to get a good ROI on campaigns.

If you have an advertising agency, there are many ways that you can use SMS to get more clients and to reach out to your existing ones. On the one hand, you can use SMS to reach out to new clients and keep in touch with your existing clients. You can also set up SMS campaigns on behalf of your clients, to help them connect with their own customers.

Use SMS to Stay Connected to Your Clients

If you have an advertising or marketing agency, you know how competitive your industry is. It’s essential for you to stay on the cutting edge when it comes to communication, technology and creativity. There are several distinct advantages to reaching out to your audience via text message.

Text messages help you acquire loyal customers and repeat business. You can use features such as QR codes to acquire the mobile phone numbers of new potential clients. Text messages also gives you the ability to reach out to your client base whenever you want. You can offer them special promotions and announce new services.

Another benefit of SMS is that it can be integrated with email marketing.  If you use tools such as MailChimp, Constant Contact or VerticalResponse, you can connect these to your SMS campaigns. When you send out your email newsletter, for example, you can remind your subscribers using a text message. Because people carry their mobile phones around everywhere and almost always read text messages, you can ensure that you stay in your clients’ minds.

SMS marketing for advertising agencies

Run SMS Campaigns for Your Clients

You can use texting not only to stay in touch with your clients but also to help them run their own profitable SMS campaigns.  This can be done on behalf of any type of business and incorporates a variety of features.

  • Agencies can use their own branding. You have the option of managing campaigns for your clients or letting them manage their own campaigns. Branding can be customized to match your needs.
  • Mobile Keywords -One of the most powerful features of SMS marketing is the ability to use mobile keywords. Your clients can set up campaigns such as Text 2 Join or Text 4 Info, that make it possible for them to collect their customers’ mobile numbers and stay in touch with them.
  • Set up Autoresponders -You can set up automated text messaging for your clients. This allows them to build better relationships with their customers and alert them about special deals, events and promotions.  Also, a good example of how SMS or MMS autoresponders can benefit is a service that will allow prospective employees to subscribe via text message to receive notifications from the Human Resources department regarding employment opportunities and updates. It’s a great way to automate any HR processes via messaging.
  • Analytics -Provide your client with detailed analytics that reveal the results of their text messaging campaigns. This can go a long way to proving effectiveness and helping them design campaigns that are more and more effective.

Being able to offer a full range of text message services gives your agency a competitive edge that helps your clients in a number of ways. Many of the businesses you are currently representing, and those you will represent in the future, could benefit greatly from SMS marketing. Whether your clients are restaurants, retail businesses or people who offer professional services, text messaging is a valuable tool that can help them build a wider and more loyal customer base.

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Kalin Kassabov

Kalin Kassabov

Kalin Kassabov is the ProTexting co-Founder and CEO. Kalin shares insights, tips, and case studies to help businesses and marketers effectively leverage SMS and MMS to reach and engage their target audience and drive results. ProTexting offers professional SMS and MMS Marketing Services for over 16 years.