20 Ideas for Text Messages: How Universities can Engage Students, Alumni, and Supporters in 2025

With the start of the New Year, our team wanted to give out some powerful ideas on sample text messages to use to connect with your students, Alumni and Supporters. Over the years we have seen some messages stand out more than others. Whether you’re targeting prospective students, current students, or alumni, crafting the right message can make all the difference.

Here are 20 field-tested text messages for universities that you can use for successful engagement:

For Admissions & Enrollment

1. Welcome Message
   “Congratulations on your acceptance to [University Name]! We’re thrilled to have you join our community. Check your email for next steps.”
2. Application Reminder
   “Hi [Name], there’s still time to apply for [Semester/Year]! Submit your application by [Deadline] to start your journey at [University Name].”
3. Campus Tour Invitation
   “Experience [University Name] in person! Schedule your campus tour today at [Link]. We’d love to show you around!”
4. Document Submission Reminder
   “Hi [Name], we noticed you haven’t submitted [Document Name]. Submit it by [Deadline] to complete your application.”

For Orientation & Onboarding

5. Orientation Reminder
“Welcome to [University Name]! Don’t forget, orientation starts on [Date] at [Time]. Check your email for details.”

6. Class Registration Alert
   “Hi [Name], registration for [Semester/Year] opens tomorrow! Log in to your portal to secure your classes.”
7. Support Services Introduction
   “Feeling overwhelmed? [University Name] has resources to help you succeed! Visit [Link] to explore tutoring, counseling, and more.”
8. Important Dates Reminder
   “Mark your calendar: Classes begin on [Date], and the add/drop deadline is [Date]. Start the semester strong!”

For Current Students

9. Deadline Reminder
“Don’t forget: The deadline to submit your [Assignment/Financial Aid Application/Project] is [Date]. Need help? Contact [Resource].”

10. Event Invitation
    “Join us for [Event Name] on [Date]! Network with peers and professionals. RSVP here: [Link].”
11. Wellness Check-In
    “Hi [Name], how’s it going? Remember, [University Name] offers free mental health resources. Visit [Link] for support.”

For Alumni Engagement

12. Alumni Event Invitation
“Reconnect with old friends at our Alumni Reunion on [Date]. RSVP here: [Link]. Can’t wait to see you!”

13. Donation Appeal
    “Make an impact! Support future [University Mascot Name] by donating to [Fund Name] at [Link]. Every gift matters!”
14. Success Stories Request
    “We love celebrating our alumni! Share your achievements with us for a feature in our newsletter. Submit here: [Link].”

For Emergencies and Alerts

15. Weather Alert
“Due to severe weather, classes are canceled on [Date]. Stay safe and check your email for updates.”

16. Campus Safety Notice
“Safety first! [University Name] has issued an alert for [Situation]. Stay updated at [Link].”

For Fundraising & Giving

17. Annual Fund Campaign
“Be a part of something bigger! Support [University Name] by contributing to our Annual Fund. Give today at [Link]. Every gift counts!”

18. Urgent Appeal
    “Your support can make a difference today! Help us reach our goal for [Cause/Scholarship Name]. Donate now at [Link].”
19. Event-Based Fundraising
    “Join us for Giving Day on [Date]! Your gift to [University Name] will be matched dollar-for-dollar. Learn more and give at [Link].”
20. Impact Highlight
    “Thanks to donors like you, [University Name] provided scholarships to 500 students last year. Help us do even more: [Link].”

As always, we want to remind you that by following the best practices below, your text messages will have much greater impact and chances of impact and success.

Best Practices for University Text Messaging

• Keep it short and clear: Use simple language to convey your message effectively.
• Personalize when possible: Adding the recipient’s name can increase engagement.
• Include a call-to-action: Guide recipients on what to do next with links or instructions.
• Time it well: Send messages at appropriate times to ensure relevance.
• Stay compliant: Follow SMS guidelines and opt-in regulations.

With these 20 messages, your university can strengthen its communication strategy, engage students and alumni, and create a supportive academic environment.

To help you further, we’ve put together a comprehensive guide to help you see how SMS can make an impact at your university:
Download the guide: How to Increase Student Enrollment and University Funding with SMS

Ready to learn more?
Schedule a free strategy session to see how SMS can transform your university’s communication:
Book your session here