45+ Must-Know SMS Marketing Statistics in 2025

In 2025, SMS marketing remains one of the most powerful, versatile, and cost-effective tools in a marketer’s arsenal. With billions of mobile users globally and unmatched engagement rates, SMS ensures that your messages are not just delivered but read and acted upon. Whether you’re sending promotional offers, appointment reminders, or delivery updates, SMS provides a direct line of communication to your audience, which is why it’s so important to know all about the SMS marketing statistics.

This article dives into 45+ essential SMS marketing statistics that prove its effectiveness. These insights will help you optimize your campaigns, improve ROI, and stay ahead of the competition.

1. SMS Reaches 5.5 Billion People Daily

By 2025, 5.5 billion people globally send and receive SMS messages daily.

Why It Matters: SMS is one of the most universally accessible communication methods. Unlike apps or email, SMS doesn’t require a smartphone, internet connection, or a specific platform. This gives businesses a reliable way to reach customers across demographics and regions, especially in areas with limited internet access.

Actionable Insight: Use SMS as a primary communication channel for time-sensitive campaigns or to reach audiences in regions with poor internet connectivity. For example, a charity campaign could send donation appeals via SMS to rural areas where smartphone penetration is low.

2. SMS Marketing Industry is Worth $92 Billion

The global SMS marketing industry is projected to grow to $92 billion by 2025, up from $70 billion in 2020.

Why It Matters: This rapid growth signals increasing adoption of SMS marketing by businesses across industries. Its ability to deliver measurable results, coupled with advances in automation and AI, has solidified SMS as a critical component of modern marketing strategies.

Actionable Insight: As the industry grows, competition will too. Invest in advanced tools like segmentation, A/B testing, and analytics to stay ahead. For instance, e-commerce brands can use automated SMS flows for abandoned cart recovery.

3. SMS Open Rates Stand at 98%

SMS messages have an average open rate of 98%, significantly higher than email’s 20%.

Why It Matters: This high open rate ensures that your messages are not only delivered but also seen. With email, messages often get buried in inboxes or diverted to spam, whereas SMS cuts through the noise.

Actionable Insight: Use SMS for critical updates like order confirmations, delivery tracking, and emergency alerts. For example, airlines can use SMS to notify passengers of last-minute gate changes.

4. 90% of SMS Messages Are Opened Within 3 Minutes

90% of SMS messages are opened within 3 minutes of delivery, making it the fastest communication channel.

Why It Matters: This speed makes SMS perfect for time-sensitive campaigns like flash sales, limited-time offers, or appointment reminders. When immediacy is key, SMS is unmatched.

Actionable Insight: Align your SMS campaigns with specific moments to maximize their impact. For example, send an SMS during a live event to encourage participation or voting.

5. SMS Click-Through Rates Average 19%

SMS campaigns have an average click-through rate (CTR) of 19%, compared to email’s 3.2%.

Why It Matters: High CTRs mean that SMS not only grabs attention but also drives customer action. Whether it’s a link to a landing page, a survey, or an exclusive offer, SMS ensures your audience engages.

Actionable Insight: Optimize your CTAs to drive clicks. Use action-oriented language like “Shop Now,” “Claim Your Offer,” or “Learn More.” Ensure the link leads to a mobile-friendly landing page.

6. SMS Response Rates Are 4.5x Higher Than Email

SMS messages generate 4.5 times higher response rates than email, demonstrating its ability to foster meaningful interactions.

Why It Matters: The conversational nature of SMS makes it ideal for two-way communication. Customers are more likely to respond to a text message than a generic email, especially when it feels personalized.

Actionable Insight: Use SMS to gather feedback or confirm appointments. For instance, send “How was your recent visit? Reply with 1 for Excellent, 2 for Good, or 3 for Needs Improvement.”

7. 75% of Consumers Opt-in for SMS From Trusted Brands

75% of consumers are willing to opt-in for SMS updates from brands they trust.

Why It Matters: Trust is key to building a loyal subscriber base. When consumers perceive value and transparency, they’re more likely to share their phone numbers and engage with your campaigns.

Actionable Insight: Provide clear opt-in benefits, like exclusive discounts or early access to sales. For example, “Sign up for SMS updates and get 15% off your next purchase!”

8. Consumers Respond to SMS in 90 Seconds

The average response time for SMS is just 90 seconds, compared to 90 minutes for email.

Why It Matters: SMS is ideal for scenarios requiring immediate attention, such as real-time customer service, last-minute event updates, or flash sales.

Actionable Insight: Leverage SMS for quick interactions. For example, send an SMS with a “Reply YES to confirm your reservation” option for appointment-based businesses.

9. SMS Conversion Rates Reach 29%

SMS campaigns have an average conversion rate of 29%, significantly higher than email or social media campaigns.

Why It Matters: Whether you’re driving purchases, registrations, or downloads, SMS delivers results. Its directness and immediacy encourage recipients to take action.

Actionable Insight: Use SMS for high-conversion campaigns like abandoned cart reminders. For example, “Hi [Name], you left these items in your cart. Complete your purchase now and get 10% off: [link].”

10. 60% of Shoppers Act on SMS Offers

60% of shoppers make a purchase after receiving a promotional SMS.

Why It Matters: SMS-exclusive deals create a sense of urgency and exclusivity, prompting shoppers to take immediate action.

Actionable Insight: Tailor your offers to specific customer segments. For instance, “Hi [Name], enjoy 20% off your next purchase this weekend only: [link].”

11. SMS is 30% More Cost-Effective Than Direct Mail

SMS marketing is 30% more cost-effective than traditional direct mail campaigns.

Why It Matters: With lower costs and higher engagement rates, SMS offers a better return on investment, making it accessible for small and large businesses alike.

Actionable Insight: Replace expensive postcard mailings with SMS for seasonal promotions. For example, “Celebrate the holidays with us! Get 25% off your next visit. Show this text at checkout.”

12. 81% of Mobile Users Keep Phones Within Reach

81% of mobile users have their phones within arm’s reach 24/7, ensuring they see your messages promptly.

Why It Matters: This statistic highlights the importance of timing in SMS marketing. Sending messages when users are most likely to engage ensures maximum impact.

Actionable Insight: Use customer insights to determine optimal sending times. For instance, a coffee shop could send morning promotions around 7–9 AM.

13. SMS Drives 23% of Mobile Commerce Sales

SMS marketing accounts for 23% of mobile commerce (m-commerce) sales, showcasing its power in driving online purchases.

Why It Matters: Mobile commerce is growing rapidly, and SMS is the perfect channel to complement it. With direct links to mobile-friendly pages and instant delivery, SMS reduces friction in the customer journey, encouraging quick purchases.

Actionable Insight: Send SMS campaigns that lead directly to your e-commerce platform. For instance: “Hi [Name], don’t miss our exclusive offer: 20% off all mobile orders today only! Shop now: [link].”
Ensure your website is optimized for mobile to create a seamless purchasing experience.

14. Retailers See 10x Higher Redemption Rates with SMS Coupons

Coupons sent via SMS achieve 10x higher redemption rates compared to email coupons.

Why It Matters: SMS coupons are easily accessible and feel more personal, which drives higher engagement. Unlike emails, which can get lost or forgotten, text-based coupons stay at customers’ fingertips, increasing their chances of being redeemed.

Actionable Insight: Use SMS coupons to promote special events, like Black Friday sales or customer appreciation days.

Example: “Black Friday Early Access! Use code BF2025 for 30% off your purchase. Redeem here: [link].”

15. 62% of Consumers Prefer Personalized SMS

62% of consumers are more likely to engage with personalized SMS messages tailored to their preferences or purchase history.

Why It Matters: Consumers expect brands to know their preferences. Personalization fosters a sense of connection and relevance, making customers more likely to act on your message.

Actionable Insight: Incorporate customer data into your SMS campaigns.

For instance: “Hi [Name], we noticed you loved our spring collection. Here’s 20% off our new arrivals: [link].”
Leverage segmentation to deliver highly targeted messages.

16. Automated SMS Workflows Improve Efficiency by 25%

Businesses that use automated SMS workflows report a 25% increase in efficiency, saving time and resources.

Why It Matters: Manual SMS campaigns can be time-consuming and error-prone. Automation ensures messages are sent at the right time to the right audience, improving consistency and scalability.

Actionable Insight: Set up automated workflows for recurring messages, like appointment reminders or re-engagement campaigns.

For example: “Hi [Name], it’s been 3 months since your last visit. Come back this week and enjoy 15% off your purchase! Show this text in-store.”

17. AI Improves SMS CTR by 30%

Stat: SMS campaigns powered by AI achieve 30% higher click-through rates by leveraging advanced data insights to optimize timing, content, and targeting.

Why It Matters: AI enables predictive analytics and hyper-personalization, helping you craft messages that resonate with your audience. This leads to more clicks and better campaign performance.

Actionable Insight: Use AI tools to segment your audience and automate personalized recommendations.

For example: “Hi [Name], based on your recent purchases, you might love our new collection. Explore here: [link].”

18. Omnichannel Strategies with SMS Achieve 48% Higher Engagement

Businesses that integrate SMS into their omnichannel marketing strategies experience 48% higher engagement rates.

Why It Matters: An omnichannel approach ensures consistent messaging across platforms, making SMS an essential touchpoint. Whether paired with email, social media, or push notifications, SMS amplifies overall engagement.

Actionable Insight: Use SMS as a follow-up to other marketing efforts. For instance, after sending an email campaign, remind customers with an SMS: “Hi [Name], don’t miss our email about this weekend’s sale. Shop now and enjoy 20% off: [link].”

19. 39% of Consumers Prefer SMS for Delivery Updates

39% of consumers say SMS is their preferred channel for receiving delivery updates.

Why It Matters: Customers want timely, convenient updates about their orders. SMS provides real-time communication that doesn’t require checking emails or apps.

Actionable Insight: Integrate SMS with your logistics system to send automated updates.

For example: “Hi [Name], your order is on its way! Track your delivery here: [link].”

20. SMS Reduces Missed Appointments by 25%

Automated SMS reminders reduce missed appointments by 25%, helping businesses save time and prevent revenue loss.

Why It Matters: Missed appointments cost service-based businesses significant revenue. SMS reminders ensure that customers are reminded in advance, reducing no-shows.

Actionable Insight: Send SMS reminders 24 hours and 1 hour before appointments. Include options to confirm or reschedule, like:
“Hi [Name], this is a reminder for your appointment with [Business Name] tomorrow at 2 PM. Reply CONFIRM to confirm or RESCHEDULE to change.”

21. SMS Engagement is 25% Higher in the Food & Beverage Industry

SMS marketing campaigns in the food and beverage industry see 25% higher engagement rates compared to other sectors.

Why It Matters: Food-related SMS campaigns tap into customers’ daily routines and cravings. Timely offers, like lunch specials or happy hour deals, drive immediate action.

Actionable Insight: Use SMS to promote daily deals or time-sensitive offers.

For example: “Craving something delicious? Stop by [Restaurant Name] today and enjoy 2-for-1 burgers from 12–3 PM!”

22. SMS Personalization Boosts Loyalty Program Engagement by 28%

Personalized SMS messages increase engagement with loyalty programs by 28%, keeping customers active and engaged.

Why It Matters: Loyalty programs thrive on consistent communication. Personalized SMS messages remind members of rewards, points balances, and exclusive perks, encouraging repeat business.

Actionable Insight: Send regular SMS updates about loyalty rewards.

For example: “Hi [Name], you’re just 50 points away from earning a $10 reward! Shop today to reach your goal: [link].”

23. 61% of Consumers Subscribe to SMS Updates from at Least One Brand

Over 61% of consumers are subscribed to SMS updates from at least one business.

Why It Matters: Consumers value SMS updates for their relevance and immediacy. This high subscription rate proves that SMS remains a preferred channel for brand communication.

Actionable Insight: Create opt-in incentives to grow your SMS subscriber list.

For example: “Sign up for SMS updates and get 10% off your first order. Reply JOIN to subscribe!”

24. SMS Campaigns with “Click-to-Call” Links See 32% Higher Engagement

SMS campaigns featuring “click-to-call” links generate 32% higher engagement rates, especially in industries like healthcare or customer support.

Why It Matters: Click-to-call links make it easy for customers to connect directly with businesses, providing quick solutions and reducing friction in communication.

Actionable Insight: Use click-to-call links in customer service or appointment reminders.

For example: “Have questions about your appointment? Call us now: [link].”

25. 85% of Marketers Comply with SMS Regulations

85% of marketers follow regulations like TCPA and GDPR, ensuring ethical and legal SMS practices.

Why It Matters: Compliance builds consumer trust and protects businesses from hefty fines. Transparent opt-in processes reassure customers about their data privacy.

Actionable Insight: Always include clear opt-out instructions in your messages.

For example: “Reply STOP to unsubscribe.”

26. Non-Compliance Fines Average $1,500 Per Violation

Non-compliance with SMS marketing regulations can result in fines averaging $1,500 per violation.

Why It Matters: Failing to follow regulations like the TCPA (Telephone Consumer Protection Act) or GDPR (General Data Protection Regulation) can lead to costly penalties and reputational damage.

Actionable Insight: Ensure compliance by using platforms that enforce double opt-in processes and maintain accurate records. Always include opt-out instructions in every message.

For example: “Hi [Name], you’re subscribed to our updates. Reply STOP to unsubscribe.”

27. Predictive Analytics in SMS Increases ROI by 35%

Using predictive analytics in SMS campaigns boosts ROI by 35%, allowing businesses to target the right audience at the right time.

Why It Matters: Predictive analytics leverages past behavior and data to forecast future actions, helping marketers craft hyper-relevant campaigns.

Actionable Insight: Integrate predictive analytics to identify high-value customers and send tailored offers.

For instance: “Hi [Name], your favorite running shoes are back in stock! Get 10% off this week only: [link].”

28. SMS Campaigns Drive 30% Higher Conversions for Limited-Time Offers

Limited-time offers sent via SMS achieve 30% higher conversion rates than those delivered through other channels.

Why It Matters: Urgency is a key driver of customer action. SMS amplifies this by delivering messages instantly and creating a sense of FOMO (fear of missing out).

Actionable Insight: Incorporate countdowns or time-sensitive language in your campaigns. Example:
“Hurry! 25% off ends in 3 hours. Shop now: [link].”

29. 49% of Marketers Use Automated SMS Campaigns

Nearly 49% of marketers leverage automation for their SMS campaigns, streamlining processes and improving scalability.

Why It Matters: Automation ensures consistent delivery and reduces the manual effort required for repetitive tasks, freeing up time for strategic planning.

Actionable Insight: Automate recurring messages like birthday offers or subscription renewal reminders.

For instance: “Happy Birthday, [Name]! Celebrate with 15% off your next purchase. Use code BDAY15: [link].”

30. SMS Drives 38% Higher Conversions When Paired With Mobile Payments

Businesses that integrate SMS with mobile payment systems see 38% higher conversion rates, thanks to streamlined checkout processes.

Why It Matters: Mobile payments make it easier for customers to act on SMS offers, especially for time-sensitive deals or high-demand products.

Actionable Insight: Include direct payment links in SMS campaigns. For example:
“Hi [Name], reserve your spot for our event! Pay now: [link].”

31. AI-Powered SMS Campaigns Boost Engagement by 35%

AI-driven SMS campaigns increase engagement by 35%, thanks to smarter personalization and timing.

Why It Matters: AI analyzes customer behavior to deliver messages that feel more relevant and timely, boosting interaction rates.

Actionable Insight: Adopt AI-powered tools to optimize your campaigns.

For example: “Hi [Name], we noticed you’re a fan of our summer collection. Here’s a sneak peek at what’s new: [link].”

32. SMS Opt-Out Rates Remain Low at 5%

The average SMS opt-out rate is just 5%, demonstrating high customer satisfaction with the channel.

Why It Matters: Customers are more likely to stay subscribed to SMS when the content is relevant, timely, and adds value.

Actionable Insight: Keep opt-out rates low by sending useful, personalized content. Avoid overloading customers with too many messages.

33. SMS Click-to-Collect Campaigns Drive 40% Higher Engagement

SMS campaigns promoting click-to-collect services see a 40% increase in engagement, as customers appreciate the convenience.

Why It Matters: Click-to-collect services bridge online and offline shopping, catering to customers who prefer to pick up their purchases.

Actionable Insight: Use SMS to notify customers when their orders are ready for pickup. Example:
“Hi [Name], your order is ready for collection at [Store Name]. Show this message at the counter.”

34. 77% of Consumers Trust Brands That Follow SMS Compliance

77% of consumers say they trust brands more when they follow transparent SMS compliance practices.

Why It Matters: Transparent practices, like clear opt-in and opt-out options, build trust and strengthen customer relationships.

Actionable Insight: Emphasize transparency in your opt-in messages.

For example: “Sign up for SMS updates and get 10% off. We’ll send 1-2 messages per week. Reply STOP anytime to unsubscribe.”

35. 80% of Consumers Prefer SMS Over Email for Urgent Updates

80% of consumers prefer receiving urgent updates via SMS rather than email.

Why It Matters: SMS is quicker and more direct, ensuring that critical messages like cancellations or schedule changes are seen immediately.

Actionable Insight: Use SMS for urgent notifications.

For example: “Hi [Name], your flight has been rescheduled to 2:30 PM. Check-in here: [link].”

36. SMS Loyalty Campaigns Increase Repeat Purchases by 24%

SMS campaigns targeting loyalty program members result in a 24% increase in repeat purchases.

Why It Matters: Loyalty programs thrive on consistent engagement, and SMS keeps members informed and motivated to shop.

Actionable Insight: Send personalized updates about loyalty points and rewards. Example:
“Hi [Name], you’ve earned 200 points! Redeem them today for a $20 discount: [link].”

37. 70% of Marketers Use SMS for Customer Support

70% of marketers now utilize SMS as a channel for customer support, citing its efficiency in resolving issues quickly and improving customer satisfaction.

Why It Matters: SMS is a fast, reliable, and direct method for customers to communicate their concerns or questions. Unlike traditional support channels like email or phone, SMS allows for instant two-way interaction without long wait times. This is particularly useful in scenarios where customers need quick resolutions, such as troubleshooting a product issue, tracking an order, or confirming a service.

Moreover, SMS support fits perfectly with modern customer expectations. Today’s consumers value convenience and responsiveness, and SMS meets both demands. Businesses offering SMS as a support option not only resolve issues more quickly but also foster trust and loyalty among their customers.

SMS is also more accessible than app-based support systems, especially for users who may not have access to the internet or the company’s app. It provides a universally available communication method, making it inclusive and versatile.

For examples:

1. Order Tracking Support: E-commerce businesses can use SMS to allow customers to inquire about their order status instantly.

For example: “Hi [Name], your order #12345 is on its way. Reply TRACK to get real-time updates.”

2. Service Updates and Repairs: Service-based businesses, such as home maintenance or automotive repair, can offer updates via SMS.

For instance: “Your car repair is complete and ready for pickup. Reply CONFIRM for pickup details or CALL to speak with a representative.”

3. Troubleshooting: Tech companies or product manufacturers can handle simple troubleshooting via SMS, reducing the need for time-consuming calls.

Example: “Hi [Name], we noticed you’re having trouble setting up your [Product]. Reply HELP for step-by-step guidance.”

4. Feedback Collection: After resolving an issue, businesses can use SMS to collect feedback on the support experience: “Hi [Name], how would you rate your experience with our support team? Reply with 1 (Excellent), 2 (Good), or 3 (Needs Improvement).”

38. Mobile Users Check Their Phones 344 Times Per Day

On average, mobile users check their phones 344 times per day, creating ample opportunities for SMS engagement.

Why It Matters: With consumers frequently looking at their phones, SMS messages are likely to be noticed and acted upon quickly.

Actionable Insight: Schedule SMS campaigns during high-activity times, like mid-morning or early evening.

39. SMS Improves Appointment Attendance by 20%

Businesses using SMS reminders see a 20% improvement in appointment attendance rates.

Why It Matters: Missed appointments lead to lost revenue, but timely SMS reminders significantly reduce no-shows.

Actionable Insight: Send reminders with options to confirm or reschedule.

Example: “Hi [Name], your dental appointment is tomorrow at 10 AM. Reply CONFIRM to confirm or RESCHEDULE to change.”

40. SMS Increases Event Attendance by 18%

SMS campaigns promoting events boost attendance by 18%, thanks to their immediacy and direct reach.

Why It Matters: Event-related SMS ensures that attendees have all the information they need, encouraging participation.

Actionable Insight: Send reminders leading up to the event and include critical details.

Example: “Hi [Name], don’t forget our webinar tomorrow at 3 PM! Join here: [link].”

41. 50% of Businesses Use SMS for Employee Communication

Half of businesses now use SMS for internal communication, such as scheduling, announcements, and employee updates.

Why It Matters: SMS is not just for customer communication. Its immediacy makes it an effective channel for keeping employees informed and engaged, particularly in industries with on-the-go teams.

Actionable Insight: Use SMS for shift reminders, policy updates, or urgent notifications.

Example: “Reminder: Your shift starts tomorrow at 9 AM. Reply CONFIRM to acknowledge.”

42. SMS Notifications Reduce Customer Support Calls by 20%

Businesses that utilize SMS notifications experience a 20% reduction in customer support calls, as proactive updates address customer concerns before they escalate.

Why It Matters: One of the most common reasons customers contact support is due to a lack of information or uncertainty about their transactions, orders, or services. Proactive SMS notifications alleviate these concerns by keeping customers informed in real-time. Whether it’s an update on an order’s shipping status, confirmation of a payment, or a reminder of an appointment, SMS ensures customers have the information they need without having to make a call.

By reducing the volume of incoming support calls, businesses can allocate resources more effectively, focusing on resolving more complex customer issues. SMS notifications save time for both customers and support teams, improving the overall customer experience and operational efficiency.

Examples:

1. Order Confirmation: “Hi [Name], your order #12345 has been confirmed. You’ll receive a notification when it ships. Thank you for shopping with us!”
2. Shipping Updates: “Your order #12345 has been shipped and will arrive on [Date]. Track your package here: [link].”
3. Appointment Reminders: “This is a friendly reminder of your appointment at [Business Name] on [Date] at [Time]. Reply CONFIRM to confirm or RESCHEDULE to change.”
4. Payment Confirmations: “Hi [Name], your payment of $50 for [Service/Product] has been received. Thank you!”
5. Service Alerts: “Your electricity bill is due on [Date]. Pay here to avoid interruptions: [link].”

These types of messages anticipate customer needs and provide answers to common questions before they are even asked, significantly reducing the need for follow-up.

43. SMS Campaigns Increase Customer Retention by 23%

Businesses using SMS campaigns report a 23% improvement in customer retention rates.

Why It Matters: Consistent, personalized communication keeps customers engaged and reduces churn. SMS’s direct nature ensures your messages reach customers effectively.

Actionable Insight: Use SMS to maintain regular contact with customers, such as sending thank-you notes, exclusive offers, or product updates.

Example: “Hi [Name], thanks for being a loyal customer! Enjoy 15% off your next purchase as a token of our appreciation: [link].”

44. 68% of Consumers Prefer SMS for Personal Reminders

68% of consumers prefer receiving personal reminders, such as bill payments or subscription renewals, via SMS.

Why It Matters: SMS ensures reminders are seen and acted upon promptly, reducing missed payments or expirations.

Actionable Insight: Automate reminders for recurring payments or renewals.

Example: “Hi [Name], your subscription expires in 3 days. Renew now to continue enjoying uninterrupted service: [link].”

45. 82% of Consumers Open SMS Messages From Healthcare Providers

82% of consumers are more likely to open SMS messages from healthcare providers than emails or app notifications.

Why It Matters: Healthcare relies on timely communication, and SMS ensures patients stay informed about appointments, prescriptions, or test results.

Actionable Insight: Use SMS to remind patients of upcoming appointments or send follow-up care instructions.

Example: “Hi [Name], your dental cleaning is scheduled for [Date] at [Time]. Reply CONFIRM to confirm or RESCHEDULE to change.”

46. 55% of Consumers Prefer SMS for Security Notifications

Over 55% of consumers prefer SMS for receiving security-related notifications, such as login alerts or two-factor authentication (2FA).

Why It Matters: The speed and reliability of SMS make it the ideal channel for security-related updates, enhancing trust and reducing fraud.

Actionable Insight: Incorporate SMS for account security.

Example: “Hi [Name], your account was accessed from a new device. If this wasn’t you, please reset your password immediately: [link].”

47. SMS Boosts Brand Awareness by 20% in Event Campaigns

SMS campaigns promoting events lead to a 20% increase in brand awareness, helping businesses stay top-of-mind and fostering customer engagement.

Why It Matters: Events are one of the best opportunities to strengthen your brand presence, whether you’re launching a product, hosting a webinar, or organizing a grand opening. SMS plays a crucial role in event marketing by delivering direct, immediate communication that cuts through the noise of overcrowded email inboxes or overlooked social media posts.

When used strategically, SMS doesn’t just drive attendance—it creates memorable touchpoints that reinforce your brand identity. Messages tailored to your audience build excitement, increase participation, and ensure that customers associate your brand with unique experiences.

SMS campaigns also help extend your event’s reach, as recipients are more likely to share concise, impactful texts with their network. This word-of-mouth effect further enhances brand visibility.

Examples:

1. Event Invitations: “Hi [Name], don’t miss our exclusive product launch event on [Date] at [Location]. RSVP now to secure your spot: [link].”
2. Countdown Reminders: “Hi [Name], only 2 days left until [Event Name]! Join us for an unforgettable experience. Details here: [link].”
3. Special Incentives: “Hi [Name], be one of the first 50 attendees at [Event Name] and receive a free gift! See you on [Date] at [Time].”
4. Thank You Messages: “Thank you for joining us at [Event Name], [Name]! We hope you had a great time. Stay tuned for more updates: [link].”

48. SMS Advertising Costs Are 60% Lower Than TV or Print

The cost of SMS advertising is 60% lower than traditional advertising channels like television or print, making it one of the most cost-effective marketing methods for businesses.

Why It Matters: Advertising is a critical component of any business strategy, but it often comes with hefty price tags. Traditional channels such as television and print demand significant upfront investments in production, distribution, and airtime, making them inaccessible to many small and medium-sized businesses (SMBs). SMS advertising, by contrast, offers a far more affordable alternative that still delivers exceptional results.

With lower production and distribution costs, SMS enables businesses to reach their target audience directly and efficiently. SMS also avoids the waste associated with less-targeted advertising mediums like print flyers or television commercials, which may reach people outside your intended demographic.

Beyond cost savings, SMS advertising delivers higher engagement rates, making every dollar spent work harder. When combined with its ability to deliver real-time messages, SMS advertising offers a budget-friendly yet impactful way to connect with customers.

SMS Advertising vs. Traditional Media

Aspect	SMS Advertising	Television Advertising	Print Advertising
Cost Per Campaign	Low, scalable based on volume	High (production + airtime)	High (printing + distribution)
Targeting	Highly targeted (opt-in recipients)	Broad, less specific	Broad, geographic targeting only
Delivery Speed	Instant	Scheduled airtime	Days to weeks
Engagement Rate	High (98% open rate)	Moderate (depends on airtime)	Low (passive readership)

Examples:

1. Flash Sales:: “Hi [Name], don’t miss our 24-hour flash sale! Get 30% off sitewide. Shop now: [link].”
2. Event Announcements:: “Join us for the grand opening of [Store Name] this Saturday at [Location]. Enjoy exclusive discounts and giveaways!”
3. Loyalty Rewards:: “Hi [Name], as a valued member, enjoy $10 off your next purchase. Redeem by [Date]: [link].”
4. Appointment Reminders:: “Your appointment with [Business Name] is confirmed for [Date] at [Time]. Reply RESCHEDULE to make changes.”

49. SMS Campaigns Drive 80% Higher Engagement With Multimedia Content

Stat: SMS campaigns that include multimedia content (MMS) like images or videos see 80% higher engagement than text-only messages.

Why It Matters: Multimedia messages capture attention and create a richer, more engaging customer experience.

Actionable Insight: Incorporate visuals into your SMS campaigns.

For example: “Hi [Name], check out our new summer collection! [Image/Link]. Click here to explore more: [link].”

50. SMS Campaigns Deliver ROI 5-8x Higher Than Email

For every $1 spent on SMS campaigns, businesses see an average return of $5 to $8, significantly outpacing the ROI of email marketing.

Why It Matters: Return on investment (ROI) is one of the most critical metrics for evaluating the success of any marketing strategy. In 2025, SMS campaigns continue to deliver exceptional ROI, thanks to their high open rates (98%), click-through rates (19%), and ability to drive immediate customer actions.

Unlike email marketing, which often struggles with cluttered inboxes and lower engagement, SMS marketing benefits from its direct, personal nature. Messages are delivered straight to the recipient’s phone, ensuring visibility and quick responses. Whether it’s promoting a flash sale, recovering abandoned carts, or sending appointment reminders, SMS consistently proves to be a cost-effective way to drive revenue.

The high ROI of SMS marketing makes it accessible to businesses of all sizes, from small startups with limited budgets to large enterprises looking to optimize their marketing spend.

Examples:

1. Abandoned Cart Recovery: Many e-commerce brands use SMS to recover abandoned carts, sending personalized reminders to customers to complete their purchases.
   • Example: “Hi [Name], you left some items in your cart! Complete your purchase now and enjoy 10% off. Use code CART10: [link].”
   • Impact: Studies show that abandoned cart SMS campaigns can recover up to 20% of lost sales, significantly boosting ROI.
2. Exclusive Promotions: “Flash Sale Alert! Get 25% off sitewide for the next 24 hours only. Don’t miss out: [link].”
   • Impact: Time-sensitive promotions like this create urgency, driving quick customer actions and increasing average order value (AOV).
3. Subscription Renewals: “Hi [Name], your subscription to [Service] is set to expire in 3 days. Renew now and get an exclusive bonus: [link].”
   • Impact: Retaining existing subscribers through SMS renewal reminders is far more cost-effective than acquiring new customers, improving ROI.
4. Loyalty Rewards Programs: “Hi [Name], you’ve earned 500 points in our loyalty program! Redeem them today for $10 off your next purchase: [link].”
   • Impact: SMS loyalty campaigns encourage repeat purchases, increasing customer lifetime value (CLV).

Final Reflections

The SMS marketing statistics prove that in 2025 is not only thriving but indispensable. From its unparalleled open and response rates to its ability to drive conversions and customer retention, SMS offers businesses a direct line to their audience. By leveraging these insights, you can craft smarter, more effective campaigns that deliver real results.

Whether you’re new to SMS marketing or looking to refine your existing strategy, the numbers don’t lie: SMS is a must-have tool for engaging customers, building loyalty, and boosting your bottom line. Start incorporating these strategies today and watch your marketing efforts soar.