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SMS messaging can be a powerful tool for podcasters to boost listener engagement and grow their audience. With open rates reportedly reaching 98%, SMS offers a direct and highly visible channel for podcasters to stay connected with their fans.
Unlike email or social media, text messages don’t get lost in crowded feeds. They show up instantly and almost always get read. So, if you’re looking to drive downloads, promote merch, or build stronger fan loyalty—SMS can help.
In this guide, we’ll explore how SMS fits into podcast marketing and how you can maximize its potential through strategic planning, creative engagement, and compliance.
1. Build an SMS List
Before sending any messages, you need a subscriber list. And you must get explicit consent.
Obtain Explicit Consent
Always request permission from listeners before adding them to your SMS list. This keeps you compliant with regulations like TCPA and helps build trust.
Make sure to clearly explain what subscribers will receive. For example: “You’ll get one to two texts per week with bonus content and merch drops.”
Offer Incentives
Give people a reason to sign up. Offer exclusive access to bonus episodes, behind-the-scenes content, or limited-time merch discounts. Listeners love perks, especially when they feel part of a VIP group.
You can also offer early access to live event tickets or include a coupon for a sponsor’s product.
Use Clear Call-to-Actions
Promote your SMS sign-up number in your episodes. Repeat it at the beginning and end of your show. Also, include it in your show notes, email newsletters, and social bios.
For example: “Want early access to next week’s episode? Text ‘PODFAM’ to 12345 to join our SMS crew.”
Use consistent branding so listeners know what to expect when they opt in.
2. Leverage SMS for Engagement
Once people are on your list, it’s time to keep them engaged. Consistent, relevant texts can turn casual listeners into loyal fans.
New Episode Alerts
Let subscribers know the moment a new episode drops. This drives immediate downloads and increases overall plays.
You can also link directly to your preferred podcast app for easy access.
Send SMS-only bonus material. This could be outtakes, guest Q&As, or early access to premium episodes.
Create a sense of exclusivity. Listeners who receive content that isn’t available to the general public feel more connected to your brand.
Run Interactive Features
Engage your audience with polls, trivia, or live text Q&As. Ask for episode suggestions or invite responses to listener questions. SMS makes interaction easy and instant.
You can even use shortcodes to collect replies like “Text 1 for Topic A or 2 for Topic B.”
Live Event Reminders
If you host live shows, webinars, or online meetups, SMS reminders ensure more people show up. Texts are great for last-minute notifications.
Include links to event pages, ticketing platforms, or livestreams.
Collect Feedback
Ask your audience what they want to hear next. Use short surveys or invite them to reply directly. Real-time feedback can shape your content strategy.
Feedback can help you improve your show format, identify popular topics, or even select guests.
Promote Products or Services
Selling merch or an online course? Offer time-sensitive discounts to SMS subscribers. Create urgency by using limited-time offers.
You can also include affiliate links and promote sponsor products to generate additional revenue.
3. Key SMS Marketing Practices
To get the most from SMS, you’ll need to follow best practices. It’s not just about what you send—it’s how, when, and why.
Keep Messages Concise
Each message should be short and easy to read. Aim for under 160 characters when possible.
Use simple, conversational language that sounds like your podcast voice.
Send at the Right Time
Don’t text too early or too late. Instead, reach listeners when they’re likely to be on their phones—typically late mornings, lunch breaks, or early evenings.
Test different time slots to see what performs best for your audience.
Personalize Your Texts
Segment your audience by location, preferences, or engagement. Use first names when possible. Personalized messages boost response rates.
You could send region-specific event invites or tailored content recommendations.
Provide Real Value
Make sure each message has purpose. If it doesn’t offer value—be it entertainment, information, or a reward—don’t send it.
Always put yourself in your listener’s shoes. Ask, “Would I want to receive this?”
Follow the Rules
Always comply with SMS regulations. That includes getting consent, offering opt-outs, and identifying yourself in the message.
Include a clear unsubscribe option like “Reply STOP to opt out.”
Final Thoughts
Podcasting is a competitive space. SMS gives you a direct line to your listeners—something few channels can offer.
By building a subscriber list, sending valuable content, and engaging with interactive features, podcasters can turn occasional listeners into passionate fans.
Whether you’re just starting or have thousands of downloads, SMS can take your podcast community to the next level.
Start small. Text often. And always provide value.
Consider combining SMS with other tools like email, social media, and podcast analytics to create a well-rounded marketing strategy. When used correctly, SMS becomes more than just a communication tool—it becomes a core part of your podcast’s brand experience.
