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Using SMS Marketing to Promote Live Events and Conferences

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Live events and conferences are among the many ways that SMS marketing can be used to communicate with audiences. SMS (Short Message Service) can be used both to promote your event and to make it more efficient, exciting and interactive. It allows you to keep attendees updated on the latest information. It also lets audience members give feedback in many different ways. Let’s look at some of the ways that SMS marketing can be leveraged for live events and conferences.

How to Use SMS at Live Events

A live event can be a concert, lecture, seminar or any type of performance or presentation. It may be for business, education, sports or entertainment purposes. SMS makes it possible to engage the audience and get valuable feedback in a number of ways.

First of all, SMS can be used to promote your event and increase participation. You may use other types of marketing as well, but text messages are more likely to be read than other types of communication, such as emails.

You can text people to let them know about your events. Once they’ve signed up, you can send out messages to remind them. If there’s an admission charge, you might text people a coupon that they can use for a discount. Customers can text a keyword in order to access the coupon. You can also send out reminders shortly before the event.

If you have a JumboTron or other large screen at your event or conference, you can use text-to-screen so that text messages can appear right on the screen. People simply type in a keyword indicating a certain response to one of your short codes.

This keeps the audience engaged and provides you with valuable feedback. At a concert, audience members can vote on the song they want to hear. Speakers and celebrities can take questions that appear on the screen from audience members.

SMS Marketing for Conferences

Conferences are a type of live event, but there are specific ways that SMS can be used for conferences that are worth listing separately. As with any type of event, of course, you can promote and remind attendees of the event. Additionally:

  • Get Feedback When Planning the Conference -You can use SMS messaging to get helpful feedback during the planning stages of the event. Find out what speakers and topics people are most interested in seeing. This can improve enrollment and ensure that the conference will be a success.
  • Keep Attendees and Vendors Updated -If there are changes in the schedule or venues, texting is the most efficient way to keep people informed.
  • Make Q & A More Efficient -At a typical conference, people have to speak into a microphone to ask their questions. There may not be time to get to everyone. If people can submit their questions via text, you’ll be able to stay a step ahead of the questions and know how many there are. You may also get good questions from people who are not comfortable speaking in public.
  • Obtain Feedback Anonymously -There may be times that you want honest feedback that people might not be willing to give publicly. This may be how they felt about a particular speaker or how they feel about a certain product or brand. SMS gives people a chance to give their feedback anonymously.

SMS Marketing Can Make Any Event Bigger and Better

SMS marketing allows you to take advantage of the very latest technological trends and reach people where they are most receptive –on their mobile phones. Texting is the most efficient way to gauge people’s interest about events and keep them informed of the details. It also makes it possible to have a more interactive event where people are engaged.

Whether you are planning a concert, sporting event, conference or any type of live event, SMS marketing can help make the event bigger, more engaging and more successful. Texting provides the most efficient way to communicate with people, both before and during events.

SMS Marketing for LIVE events

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Kalin Kassabov

Kalin Kassabov

Kalin Kassabov is the ProTexting co-Founder and CEO. Kalin shares insights, tips, and case studies to help businesses and marketers effectively leverage SMS and MMS to reach and engage their target audience and drive results. ProTexting offers professional SMS and MMS Marketing Services for over 16 years.