You have to trust a business to give them your email address. You do this because you already have a relationship established. Now you are taking it one step further. By giving your mobile number, you are allowing a business to contact you in a very personal way. For most of us, we are willing to share our mobile numbers when we know we will get something good in return. We trust that this business will only share exciting news, discounts and super deals that are really valuable to us. We know that if the business starts sending us stuff we don’t want or don’t need, the trust will be broken. And we all know when the trust is broken, the relationship is over. –KK
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