Each week an average of one hundred thousand text messages are sent to our customers promoting the upcoming shows. These texts always carry a promo code for tracking purposes. They set up enough promo codes for each marketing strategy so they could do accurate tracking. For example, each box office, check with each customer to see if a promo code was used. They set a dollar amount benchmark for client retention, so from that data they can measure the effectiveness of each campaign. For a campaign to be considered successful no more than three dollars per head could be spent to secure a customer. So how funny is texting? Stay tuned for the numbers. –KK
