Right now we have a white paper posted on Mobile Marketer, which is one of our favorite publications and a must-read for anyone in the industry. Mobile Marketer is created especially for marketers and service providers who are using the mobile channel alone or as part of their overall marketing mix. Its editorial content focuses on news and analysis on mobile marketing, media and commerce. If you want to know the latest stats and trends, Mobile Marketer is the right source for you!
I’ve known the Editor Mickey Khan for awhile and enjoy the way he runs his publications, both Mobile Marketer and Mobile Commerce Daily. Mickey is also the editor of Luxury Daily, the news leader in luxury marketing.
Even though our offices are downtown and only minutes apart, I run into Mickey most often when we are at conferences together in NYC or sometimes in other cities. I wasn’t able to attend the recent MCommerce Summit because I was in Washington DC for the G8 Young Summit. Instead Sejva Hoxha, our director of client services and account management was at the show. Please see her ground report from May 3rd
Our white paper in Mobile Marketer focuses on best practices in SMS and offers guidelines on whether your business needs to have a text etiquette policy. It’s interesting because with SMS we are now setting standards the same as when social media first emerged and businesses of all sizes had to think about establishing social media policies for their employees. So we think our white paper will be useful to you and best of all, it’s free. Happy Friday! –KK