Angela Sterling* is the managing partner of a high-tech incubator. For the purpose of this post, she does not want to identify her company. She was only willing to talk about her friend referral if we only mentioned this one startup company Bookbits*. Angela did not want give the impression that she referred mobile marketing as a solution for every type of business. For some technology companies who are in stealth mode, it would be ludicrous to suggest that they do any type of marketing. “They’re just not ready for it”, she said. “And added, “They don’t have the budget in place for marketing.”
Bookbits is rapidly acquiring a list of self-published authors who want to get the word out about their books in social media. Bookbits builds tools to empower authors to create compelling, immersive content products, also known as, product placement in their eBooks. Bookbits works with many formats: interactive apps that can be embedded in eBooks and linked to social media sites. Bookbits works in all platforms Kindle, Nook, Android, iPhone, iPad and the Web. Bookbits has developed the technology to seamlessly deliver rich content across multiple platforms.
Angela Sterling has advised Bookbits to use mobile marketing as a way for them to stay in touch with their current authors, and to grow new authors who need to know about Bookbits. She is also working with Bookbits to develop a marketing program for its authors that would require a mobile marketing platform. Bookbits could offer a white label solution to its authors to them build community with their fans on social media and for book events.
*Our customers’ names have been changed to protect their privacy.
While we agree with Angela that mobile marketing is not the solution for every high-tech startup, more often than not, it is the most cost effective way to achieve results so long as it is used strategically and thoughtfully. –Kalin.