How do we connect the internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two…
It is no secret that today’s shoppers rely on mobile coupons to the extent that they come to expect them. If your business is not offering mobile coupons, you could stand to lose customers and…
Since mobile marketing is at the core of my expertise, and we help clients to be as effective as possible with text messaging, I feel that I can offer three simple guidelines regarding “Text Etiquette.”…