It is no secret that today’s shoppers rely on mobile coupons to the extent that they come to expect them. If your business is not offering mobile coupons, you could stand to lose customers and potential revenue. Latest stats show that 18% of consumers have redeemed a mobile coupon within the past 90 days, just slightly below the 22% who have redeemed newspaper coupons. (Mobile Commerce Daily 2012). Keep in mind that the newspaper coupon clippers have made it an art form for years, whereas the users of digital coupons are quick converts to the new world order of mobile shopping. We expect that the use of mobile coupons will skyrocket during 2012. Soon mostly every mobile transaction will involve a coupon. –KK
