In the mid 1950s, advertising companies stumbled upon a fantastic source of potential revenue that hadn’t been previously explored, but would yield a huge return on investment: Teenagers. The advent of television and the birth…
SMS Marketing has been around for more than a decade now but this is still a new and exciting tool for brands and agencies. Many organizations use this tool in conjunction with their other marketing…
Last week we attended Mobile Marketer’s Mobile First Look 2014 summit. It is a great conference as it shows what the mobile marketing professionals are focusing on in 2014. Here is a quick summary of…
One of the primary advantages innovative Mobile marketing offers to today’s businesses is fast and enduring engagement. Since almost everyone carries a cell phone and checks text messages as soon as they arrive, mobile marketing allows…
Online shopping is a major presence in our daily lives. Digital retail portals are everywhere, but studies continue to show that brick-and-mortar retail locations are essential for many customers. A steady number of today’s buyers…
With fall just around the corner, more and more potential customers are attending sports events. Engaging the audience at a sporting event is potentially profitable, but difficult through conventional marketing strategies. SMS marketing is simply…
Now that we are back in New York City and have caught up with our daily routine, I wanted to share our experience at one of the best summits we have partnered with and participated…
Mobile Marketing via SMS is a very powerful tool that allows organizations and brands to stay in touch their customers, subscribers, fans in a very personal way – through their mobile phones. Because Mobile Marketing…
Mobile Marketing has become a powerful tool for marketers and brands. But how did all this get started? What made it popular? What are the benefits for brands? How about benefits for subscribers? First I…