The Denver Night Owls* wanted to increase fan interaction and participation during their games. Their advertising agency advocated the use of a mobile marketing platform, specifically text messaging. The agency wanted the team’s players to…
Club Pretty* sends you luxury beauty samples every month. All you have to do is sign up and fill out a profile of everything about the beauty items that make you feel pretty. Club Pretty…
How do we connect the internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two…
Are you a company or an agency who wants to offer mobile marketing capabilities to your clients? There are many ways we can work together. You now have the ability to add SMS to the…
I’ve been thinking about some big picture views of mobile marketing and the latest trends. The major trend right now is mobile couponing that requires active customer engagement. Another hot topic is the mobile wallet…
One of the fastest areas of growth in education is related to highly credentialed learning and achievement programs that can be accessed online. Many more students today are taking advantage of the ease in which…
Sodexo also knows how important it is for students to feel that they are staying informed. A customized mobile marketing plan was designed for Sodexo that created customer data collection forms. An automated student notification…
Anyone who has eaten in a college dining hall knows how important it is to be informed about food. Depending on what’s being served, some lines are longer than others. And nothing is more disappointing…
Great Conference coming up in July in the Dominican Republic: Mobile CEO & CMO Summit: Deconstructing Mobile™ For marketers, agencies, media and technology companiesThemed Deconstructing Mobile, the Top 200 Mobile Leaders will dissect the complex…