When mobile users shop by location, they look for a location specific ad and when they see one, they will click on it. Surprise! The really smart shopper will conduct additional research looking for the best price in the next nearest location. For you, the business owner, you may want to give your loyal customers a mobile coupon for extra savings to make your location first-stop shopping. Ask us if you’d like to add location based targeting to your mobile marketing mix –KK
