For the last fifteen years, we’ve been focusing on building our email lists. email was the most effective way to reach customers, and it still holds true today. But things have changed. email is no longer the fastest, smartest or best way to reach anyone. email has really slowed down. Now it is time to start collecting mobile phone numbers. In the US alone, nearly 300 million people use mobile phones and that number is growing. Text messaging is the only sure communication tool that has the power to reach mostly everyone! When you want to be sure people will read something, send it by text. Globally, the number of people having mobile phones reaches 5 billion! It’s a huge number and this is the ONLY one medium to reach fully reach all people, almost instantly. Keep in mind that over 98% of all SMS or MMS are read, and this puts messaging channels on top positions for effectiveness –KK
