Is texting the new email?

I’ve been noticing how whenever someone needs to reach me right away, they will send me a text message. It’s almost like email is a last resort.  With email, we are bombarded with so much email; even the best filters don’t catch everything. And many of us are managing several email accounts to manage social media, our professional lives and our personal lives.  What is so intriguing about text messaging is that it is a direct conversation between the sender and the person receiving the message.  Texting is so much more personal than receiving mass tweets via Twitter where I can hardly keep up.  With text messaging I know the sender must have something important to say to me. I have been thinking a lot lately about whether texting is the new email. –KK

Is texting the new email?

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Kalin Kassabov is the ProTexting co-Founder and CEO. Kalin shares insights, tips, and case studies to help businesses and marketers effectively leverage SMS and MMS to reach and engage their target audience and drive results. ProTexting offers professional SMS and MMS Marketing Services for over 16 years.

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