With representation from leaders across the vast landscape, including CEOs of the leading mobile companies, CMO’s and senior marketing executives of major brands, mobile specific and traditional agencies, operators, technology enablers and others, this invitation-only Summit is the place where the future of mobile will be defined.–KK
Table of Contents1. ProTexting: Best For Campaign Variety And Fitness Promotions2. SimpleTexting: Best For Easy Two-Way Conversations3. EZ Texting: Best For Fast Setup And Broad…
Table of ContentsDefine The Purpose And Success Metrics FirstStart by selecting 2–4 program goals, such as:Identify Stakeholders And Assign OwnershipCreate a simple ownership model:Set Consent,…
Table of ContentsSet Goals And Build A Campaign CalendarUse a timeline that matches Easter buying intent:Lock In Compliance, Frequency, And List HygieneThen, set frequency guidelines…
Table of ContentsWhat A “High-Performing” Nonprofit Texting Program Looks LikeLook for these signs:Tool 1: Mobile SMS KeywordsHow to use keywords in nonprofit campaigns:Also, place keywords…
Table of ContentsWhy SMS Works Better Than Email For Internal OpsWhere SMS Fits In Internal OperationsSet The Basics Before You LaunchShift Reminders: Reduce No-Shows And…
Table of ContentsWhy SMS Works For Customer SuccessWhat “Reduce Churn” Means In OnboardingStart With A Simple Activation MapBuild Four Sequences That Work TogetherWelcome And First…
