Mobile devices have become an extremely popular form of communication in the modern world. Short Message Service (SMS), more commonly referred to as text messaging or texting, is one of the fastest and most efficient ways to communicate. It’s especially popular among younger people, but is quickly spreading to different age groups. That’s what makes SMS marketing such a promising option for businesses of all types and sizes.
There are countless ways for businesses to leverage text message marketing to reach their current and potential customers. Owners of nightclubs and comedy clubs are among the businesses that can enjoy tangible benefits from this technology. People who visit these venues tend to be hip and tech savvy —just the type of audience that’s perfect for reaching with SMS marketing.
Ways to Use SMS at Your Club
There are a number of ways that you can use SMS to reach your audience at a nightclub or comedy club.
- Provide Information About Upcoming Events -The first key to getting people to come to your events is to let them know who is appearing and when. People have many choices when it comes to entertainment. They can choose to attend a variety of venues or just stay home. Letting them know and giving them reminders of your upcoming acts can help to increase the size of your audience. This can be an effective replacement for (or supplement to) traditional advertising such as print ads email marketing and posting flyers.
- Send Out Coupons and Promo Codes -You can give people special incentives to attend your shows by providing discounts via SMS. This may be free or discounted admission (such as “buy one ticket and bring a friend for free/half price”). Or it could be a free drink or entree if your club serves food and/or alcoholic beverages.
- Text to Screen -This is a service that can make your live events more fun and interactive, allowing your audience members provide feedback from their phones that is displayed on your large screen TV or JumboTron. People can interact by using keywords that you provide. If you host trivia nights at your club, audience members can text their answers using text to screen. If someone is performing, people can text in their suggestions for songs to play. You might also hold a contest and announce the winners on the large screen.
SMS Can Help Make Your Club More Successful
It’s fairly certain that most of the people who come to your nightclub or comedy club have mobile phones that they carry around most of the time. This provides you with an extremely effective way to reach your audience -both when they are at your club and at other times, to remind them about your upcoming events.
SMS marketing is the perfect tool to reach 21st century audiences who enjoy interacting via text messaging. People are more likely to read a text message than read a flyer posted on a lamppost or an ad in a newspaper. Text messages also have a much higher open rate than emails. That’s why SMS is something that you can use to gain a competitive edge and reach club audiences more effectively.
If you’d like to learn more on how businesses leverage text messaging marketing, you checkout some case studies here >>