CTIA COVERAGE –New Orleans May 8-10 All Things Mobile—Ground Report
It was great to be back in New Orleans an exciting city that stands for rebuilding from the ground floor. What better place to take a look at all things Mobile: where we are now…
Big Screen, Little Screen—your message needs to be tailored to fit the medium
This isn’t TV, it’s texting. One text says it all. Feel free to be clever and create. Pique a little bit of curiosity. Write a headline that sells. Use photos, images, links and coupons that…
Comparison shopping: Location, Location, Location
When mobile users shop by location, they look for a location specific ad and when they see one, they will click on it. Surprise! The really smart shopper will conduct additional research looking for the…
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