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The Future of Texting in Professional Services

Do SMS Marketing Open Rates Really Exceed 99%?

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Many businesses that employ text message marketing are motivated by the impressive SMS marketing open rates compared to email. A frequently cited statistic is that SMS open rates are as high as 99%, compared to… 

sms marketing for brands

11 SMS Marketing Advantages over Other Channels

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SMS isnโ€™t something new or relatively recent and has many advantages on other channels. The very first SMS message was sent in 1992, and SMS has been around since then. While there have been very…