If there is one thing business owners should use as leverage in this digital age, it is to utilize mobile marketing. With almost every person owning a mobile phone and accessing the internet, reaching…
Many businesses that employ text message marketing are motivated by the impressive SMS marketing open rates compared to email. A frequently cited statistic is that SMS open rates are as high as 99%, compared to…
SMS isn’t something new or relatively recent and has many advantages on other channels. The very first SMS message was sent in 1992, and SMS has been around since then. While there have been very…
It is safe to say that 2020 was a rough year for everyone. The pandemic forced millions into quarantine, and thousands of businesses are struggling to survive. The sudden lifestyle change forced many businesses to…
When 2020 started, people were not prepared for the rollercoaster of a year that it would prove to be. When countries started with their lockdown regulations, some people made light of it in the beginning…
We are currently a part of an ever-expanding digital era that has already gone past leaps and bounds when it comes to technology. Lifestyles have become so fast-paced that businesses are looking to cash in…
Back in 2013, we explored the ways retail stores can benefit from text message marketing. This is truer now than ever before and we wanted to offer an updated account of how brick and mortar…
According to Statista.com (https://www.statista.com/statistics/277125/share-of-website-traffic-coming-from-mobile-devices/), the percentage of global mobile Internet traffic grew from 31.16% in the first quarter of 2015 to 52.99% in the third quarter of 2017 and this trend will only continue in…
Both SMS marketing and push notifications allow businesses to send out messages to their customers. There are, however, some important differences between the two. Push notifications make it possible for people who have downloaded an…