911 Emergency Requests Via SMS
Introduction Getting help by calling 911 is now standard practice for most people in North America. Beginning with the first 911 call on February 16, 1968, made in Haleyville, Alabama, the 911 Emergency System has…
6 SMS Marketing Tools to Build and Retain Your Customer Base
Many successful brands and businesses have smartened up to the fact that SMS marketing can become a very powerful tool they can utilize in placing their marketing message in front of their customers while doing it in…
Top 5 Reasons Why You Should Embrace SMS as Part of Your Marketing Campaign
There’s a costly myth about mobile marketing: it’s all about Apps and devices. The truth is, the key to mobile marketing is about engagement; and there’s an easy way to engage mobile users – just…
Mobile Marketer’s Mobile First Look 2014 Summit
Last week we attended Mobile Marketer’s Mobile First Look 2014 summit. It is a great conference as it shows what the mobile marketing professionals are focusing on in 2014. Here is a quick summary of…
Mobile Marketing History and Trends
Mobile Marketing has become a powerful tool for marketers and brands. But how did all this get started? What made it popular? What are the benefits for brands? How about benefits for subscribers? First I…
Taking Mobile Marketing to the next level – Location Based Services
This week I will be talking about Location-Based marketing as it is becoming a big trend in the marketing world. What is Location-Based marketing? It is delivering the right message to the right person at the right…
Entrepreneurship and developing a mobile marketing solution: Business-in-a-Box
We have identified the need to empower our entrepreneurial clients that are ready to enter the Mobile Marketing space quickly without breaking the bank. We know when you are starting out, every dollar counts and…
What impact does the increase on mobile apps have on marketers?
An increase in using mobile apps means that consumers can perform anything they can do on a computer and do so seamlessly and cost-effectively. Once consumers equip their smart phones with mobile apps, their phones…
Bookbits: Coming out the gate? What better way to reach an audience than by texting!
Angela Sterling* is the managing partner of a high-tech incubator. For the purpose of this post, she does not want to identify her company. She was only willing to talk about her friend referral if…