Mobile Marketer’s Mobile First Look 2014 Summit
Last week we attended Mobile Marketer’s Mobile First Look 2014 summit. It is a great conference as it shows what the mobile marketing professionals are focusing on in 2014. Here is a quick summary of…
Mobile Marketing History and Trends
Mobile Marketing has become a powerful tool for marketers and brands. But how did all this get started? What made it popular? What are the benefits for brands? How about benefits for subscribers? First I…
Taking Mobile Marketing to the next level – Location Based Services
This week I will be talking about Location-Based marketing as it is becoming a big trend in the marketing world. What is Location-Based marketing? It is delivering the right message to the right person at the right…
Entrepreneurship and developing a mobile marketing solution: Business-in-a-Box
We have identified the need to empower our entrepreneurial clients that are ready to enter the Mobile Marketing space quickly without breaking the bank. We know when you are starting out, every dollar counts and…
What impact does the increase on mobile apps have on marketers?
An increase in using mobile apps means that consumers can perform anything they can do on a computer and do so seamlessly and cost-effectively. Once consumers equip their smart phones with mobile apps, their phones…
Bookbits: Coming out the gate? What better way to reach an audience than by texting!
Angela Sterling* is the managing partner of a high-tech incubator. For the purpose of this post, she does not want to identify her company. She was only willing to talk about her friend referral if…
SMS is the true bridge between online and the offline world
How do we connect the internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate places and two…
Some Food for thought: Current Trends and Future Growth
I’ve been thinking about some big picture views of mobile marketing and the latest trends. The major trend right now is mobile couponing that requires active customer engagement. Another hot topic is the mobile wallet…
B2B Mobile: If you’re not going to listen, don’t do mobile
B2B Mobile marketing efforts are more heavily driven by meaningful dialogue instead of push communications, especially when compared to B2C. Mobile marketing…drives business opportunities and how we as businesses rapidly respond in real-time. Mobile B2B…