With more small businesses using text messaging as a primary communication tool, should you have an official policy about using text messaging for marketing? We don’t want text messaging to be abused in the same…
Text messaging is one of the most effective communication tools available to businesses today. And yet, good judgment should be exercised when using texting as a marketing tool. Bottom Line: does your customer want to…
“According to the latest Mobile Audience Insights Report from JiWire,’ 80 percent of mobile users prefer locally relevant advertising and 75 percent are more likely to take an action after seeing a location-specific message,’ such as a…
It may come as no surprise that young adults, between the ages of 18 and 24, use text messaging more than any other demographic group. Another point of reference, non-whites, especially African Americans, text more…
For the last fifteen years, we’ve been focusing on building our email lists. email was the most effective way to reach customers, and it still holds true today. But things have changed. email is no…
I’ve been noticing how whenever someone needs to reach me right away, they will send me a text message. It’s almost like email is a last resort. With email we are bombarded with so much…
Getting mobile shoppers is more than having a mobile friendly website, good SEO and updating your business information on all the Search Directories. It means standing out from the competition and building long-term customer loyalty. …
Good question and the answer is YES! The fastest growing trend in retail happens to be taking place in the mobile community. Mobile shopping is growing so rapidly that this past Black Friday, Nov 26th…
Being wanted counts! You only want members in your mobile community who are happy to be there. Gathering the mobile numbers of true and loyal customers can be fun, clever and engaging. No matter what…
