Both SMS marketing and push notifications allow businesses to send out messages to their customers. There are, however, some important differences between the two. Push notifications make it possible...
Category: Trends
IntroductionGetting help by calling 911 is now standard practice for most people in North America. Beginning with the first 911 call on February 16, 1968, made in Haleyville, Alabama, the 911...
6 SMS Marketing Tools to Build and Retain Your Customer Base
Many successful brands and businesses have smartened up to the fact that SMS marketing can become a very powerful tool they can utilize in placing their marketing message in front of their...
Top 5 Reasons Why You Should Embrace SMS as Part of Your Marketing Campaign
There’s a costly myth about mobile marketing: it’s all about Apps and devices. The truth is, the key to mobile marketing is about engagement; and there’s an easy way to engage mobile users -...
Last week we attended Mobile Marketer’s Mobile First Look 2014 summit. It is a great conference as it shows what the mobile marketing professionals are focusing on in 2014. Here is a quick summary...
Mobile Marketing has become a powerful tool for marketers and brands. But how did all this get started? What made it popular? What are the benefits for brands? How about benefits for...