There’s a costly myth about mobile marketing: it’s all about Apps and devices. The truth is, the key to mobile marketing is about engagement; and… Read More »Top 5 Reasons Why You Should Embrace SMS as Part of Your Marketing Campaign
Last week we attended Mobile Marketer’s Mobile First Look 2014 summit. It is a great conference as it shows what the mobile marketing professionals are… Read More »Mobile Marketer’s Mobile First Look 2014 Summit
Mobile Marketing has become a powerful tool for marketers and brands. But how did all this get started? What made it popular? What are the… Read More »Mobile Marketing History and Trends
This week I will be talking about Location-Based marketing as it is becoming a big trend in the marketing world. What is Location-Based marketing? It is delivering… Read More »Taking Mobile Marketing to the next level – Location Based Services
We have identified the need to empower our entrepreneurial clients that are ready to enter the Mobile Marketing space quickly without breaking the bank. We… Read More »Entrepreneurship and developing a mobile marketing solution: Business-in-a-Box
An increase in using mobile apps means that consumers can perform anything they can do on a computer and do so seamlessly and cost-effectively. Once… Read More »What impact does the increase on mobile apps have on marketers?
Angela Sterling* is the managing partner of a high-tech incubator. For the purpose of this post, she does not want to identify her company. She… Read More »Bookbits: Coming out the gate? What better way to reach an audience than by texting!
How do we connect the internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world… Read More »SMS is the true bridge between online and the offline world
I’ve been thinking about some big picture views of mobile marketing and the latest trends. The major trend right now is mobile couponing that requires… Read More »Some Food for thought: Current Trends and Future Growth