What impact does the increase on mobile apps have on marketers?
An increase in using mobile apps means that consumers can perform anything they can do on a computer and do so seamlessly and cost-effectively. Once consumers equip their smart phones with...
Bookbits: Coming out the gate? What better way to reach an audience than by texting!
Angela Sterling* is the managing partner of a high-tech incubator. For the purpose of this post, she does not want to identify her company. She was only willing to talk about her friend referral...
How do we connect the internet with the real world? Every day marketers ask themselves this question. Sometimes it seems as though the online world and the real world are two separate...
I’ve been thinking about some big picture views of mobile marketing and the latest trends. The major trend right now is mobile couponing that requires active customer engagement. Another hot topic...
B2B Mobile marketing efforts are more heavily driven by meaningful dialogue instead of push communications, especially when compared to B2C. Mobile marketing…drives business opportunities and how...
CTIA COVERAGE –New Orleans May 8-10 All Things Mobile—Ground Report
It was great to be back in New Orleans an exciting city that stands for rebuilding from the ground floor. What better place to take a look at all things Mobile: where we are now and where we...
