In the mid 1950s, advertising companies stumbled upon a fantastic source of potential revenue that hadn’t been previously explored, but would yield a huge return on investment: Teenagers. The advent of television and the birth… Using SMS Marketing to Reach Youth Culture
SMS Marketing has been around for more than a decade now but this is still a new and exciting tool for brands and agencies. Many organizations use this tool in conjunction with their other marketing… Leveraging SMS and MMS Marketing campaigns to drive sales and brand awareness
Last week we attended Mobile Marketer’s Mobile First Look 2014 summit. It is a great conference as it shows what the mobile marketing professionals are focusing on in 2014. Here is a quick summary of… Mobile Marketer’s Mobile First Look 2014 Summit
One of the primary advantages innovative Mobile marketing offers to today’s businesses is fast and enduring engagement. Since almost everyone carries a cell phone and checks text messages as soon as they arrive, mobile marketing allows… Text-To-Win Contests: Innovative Mobile Marketing
Online shopping is a major presence in our daily lives. Digital retail portals are everywhere, but studies continue to show that brick-and-mortar retail locations are essential for many customers. A steady number of today’s buyers… Text Message Marketing for Retail Businesses
With fall just around the corner, more and more potential customers are attending sports events. Engaging the audience at a sporting event is potentially profitable, but difficult through conventional marketing strategies. SMS marketing is simply… SMS Marketing: Driving Engagement at Sports Events
Now that we are back in New York City and have caught up with our daily routine, I wanted to share our experience at one of the best summits we have partnered with and participated… Sage Summit 2013 – Leveraging Mobile Marketing
As last year, ProTexting participated in this year’s South By Southwest (SXSW) interactive. I wanted to take some time and share a few great things reflecting on what I saw and experienced this year at… Reflecting on SXSW – 2013
This week I will be talking about Location-Based marketing as it is becoming a big trend in the marketing world. What is Location-Based marketing? It is delivering the right message to the right person at the right… Taking Mobile Marketing to the next level – Location Based Services