Kalin

We’ve talked a lot of about how when it comes to mass text messaging that you have to know your audience.  The concept of knowing… Read More »The Timing of your Message

Many teenagers minimize the dangers associated with texting and driving. Teenagers as a whole differentiate between texting and driving behaviors – they are much less… Read More »Texting Among Teenagers: Underreported And A Crisis

I thought I should take some time to talk about setting some clear guidelines when not to text.  We all know that texting is one… Read More »Texting and Safety: Driving While Intexicated

Obama’s campaign strategists used text messaging as an effective tool for collecting voter contacts and for having a way to categorize the types of voters.… Read More »Best Practices for using Text Messaging in Political Campaigns

In the presidential election of 2008, President Obama used SMS as a way to announce his Vice Presidential Candidate Joe Biden.  When Barack Obama used… Read More »President Barack Obama and his use of SMS

Political Candidates will be using SMS for much more than a way to stay in touch with their constituency to announce rallies, fundraisers and special… Read More »New partnership: Texting and Campaign $$$

Any entertainer and especially standup comedians know the importance of timing.  Their delivery and how well the audience responds depends totally on their timing.  Is… Read More »Timing is Everything!